Home ›

Teleconferences

  • SWMS Editorial Teleconference - Heather Clancy, GreenTech Pastures, ZDNet
    2010-08-31 15:11

    Former CRN EIC Heather Clancy is now an expert in clean tech/green tech, and enthusiastically wants to discuss the PR possibilities with you. She posts multiple times a day. Learn what she wants and needs, and what makes for a clean/green story in today's changing edit world.

     

  • SWMS Teleconferences - Register Now!
    2010-08-27 07:25

    Register for these upcoming SWMS Editorial Teleconferences below:

    Tues. Sep. 14 Tyler Gray, deputy editor, Fast Company
    Thurs. Sep. 16 SWMS Tech Edit Spotlight on GigaOM Network
    Tues. Sep. 21 Wade Roush, SF editor, Xconomy
    Tues. Sep. 28 SWMS Tech Edit Spotlight on editorial packaging
    Tues. Oct. 5 SWMS Tech Edit Spotlight on successful product launches
     

     

  • SWMS Editorial Teleconference - Nick Bilton, Bits, The New York Times
    2010-08-23 21:00

    Visualization and storytelling. This was, and remains, good news for PR. What has Nick learned during his first year at Bits? What are his revised goals, and the associated PR opportunities?

  • SWMS Editorial Teleconference - David McCann, senior editor, technology, CFO Magazine
    2010-08-18 12:59

    As b-to-b targets have shrunk, CFO Mag looms larger. And from what we hear, it's not an easy title to navigate.

    Dave McCann oversees all CFO tech coverage, print and online.

    He knows exactly how much tech talk his specialized audience can tolerate. He knows what constitutes "ROI" editorial and shares some insight into how to serve his and CFO's editorial appetite  -- including social media and visuals.

  • SWMS Editorial Teleconference: Harry McCracken, Technologizer
    2010-08-18 11:43

    Embarking on his third year at the helm of Technologizer, Harry McCracken will take us behind the scenes at one of the industry's most successful tech blogs. As successful as he is, Harry remains approachable, but his success raises the bar for tech PR pros. Here are the latest keys to pitching paydirt.

  • SWMS Tech Edit Spotlight: Infographics
    2010-07-27 10:59

    Pitching infographics is a great new way to get edit attention.

    But there's an art to it. The data must be newsworthy. PR must understand edit workflow. But the payoff can be sweet.

    We've studied this topic for a year or more. Here's the state of the art.

  • SWMS Tech Edit Spotlight: Vendor Content: Animations, guerilla video, and more
    2010-07-21 08:03

    Many vendors produce good tech content.

    But what exactly is "good" vendor content?

    Does it need to be as good as "editorial" content? Which vendors do the best job of producing vendor content -- and what did that content actually accomplish? We'll answer those questions and more in this special SWMS Tech Edit Spotlight.

  • SWMS Editorial Teleconference - David Gelles, The Financial Times
    2010-07-14 11:38

    Meet David Gelles, reporter for the Financial Times. He's fast becoming the social media maven at an increasingly forward-thinking FT.

    PLUS --Bonus audio from FT interactive editor Rob Minto on their evolving visual edit process.
     

  • SWMS Tactical - "What Works?" Tips and Highlights from the first half of 2010
    2010-06-29 15:59

    As we reach the midway point of 2010, we thought we'd do something new: replay for you the most important takeaways from the 2010 SWMS editorial teleconferences so far. Hear the audio selections in which leading reporters, editors and bloggers dispense wisdom beyond the usual cliché “Don’t call… email.” We found four consistent themes throughout the first six months of the year: data, SEO, context, and content. 

    Data:

    Julia Angwin, The Wall Street Journal
    "Deeper than interactive graphics"

    Sebastian Rupley, Gigaom
    "We respond to good rich data"

    David Sleight, Graphics Designer
    Data: "The new wire service"

    Robin Wauters, TechCrunch
    Statictics: "Always interesting"

    SEO:

    Greg Jarboe, SEO-PR
    "Keyword research is market research"  and "Tag, tag, tag"

    Stephen Wellman, Ziff Davis Enterprise
    Coaches reporters on search performance

    Context:

    Charles Babcock, InformationWeek
    "Cues and clues"

    John Dix, Network World
    "Diagram it!"

    Content:

    Omar Gallaga, NPR / Austin Statesman
    "Sound livens it up"

    Nick Wingfield, The Wall Street Journal
    "Video footage is super helpful"

    Nick Kolakowski, eWeek
    Think "Spy photos"

     

  • SWMS Editorial Teleconference - Eric Hellweg, editor, HarvardBusinessReview.org
    2010-06-24 17:28

    When you think of C-title tech edit destinations, does Harvard Business Review come to mind? It should. Join us as executive editor Eric Hellweg walks us through the many changes he's overseen at the title since his SWMS appearance last year. It's hard to think of a better site to reach senior executives across so many different industries.