It may not seem that way at first, but read closely and you’ll see that Ben Worthen offered earnest, heartfelt and even useful PR advice.
Ben works in a shop that sells context and early warning. He can’t sell his editors many of the stories he’s already willing to write, let alone the ones you want to pitch him.
Notice what he says about the consolidation and reshaping of the tech industry. That’s what fascinates him.
We suggested to Ben that a big trend was social media functionality showing up in enterprise software. He called that a “one-note” story idea best for the Marketplace section.
Think big with this guy. And think long-term. Oh, and if you find a good lunch spot, let him know about it.
Got data? Of course you do. Can you use it as a pitch tool? Sure you can. It won't be easy, at least to start. But it will be worth it in the end.
With big changes to Digits and a new daily video to discuss, Wall Street Journal senior technology editor Julia Angwin makes a return appearance on the SWMS editorial teleconference series. Angwin blogs infrequently and appears occasionally on Digits video. But she manages a team of crack bloggers who produce many Digits posts as well as the product analysis video series called Worth It?
Analytics-driven listening tools aren’t new. Biz360 was out there ten years ago. So was Cymfony. These tools are truly one of those decade-long overnight-success stories.
InformationWeek's Charlie Babcock ranks among the industry's most elusive reporters. He's genial and helpful -- if you can reach him. It's the curse of versatility: the more you cover and the better you cover it, the more popular you get with PR. Charlie will be discussing his new book on cloud computing, as well as the kind of service he seeks from PR.