Bloomberg Businessweek

SWMS: Bloomberg Businessweek's new editor

Fri, 2012-08-31 06:29 — Christy Whitmore

Meet Doug Cantor, new senior technology editor at Bloomberg Businessweek. After six years at Popular Science, Doug succeeds Barrett Sheridan in steering weekly tech coverage for the magazine, web site and tablet.

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Bloomberg Businessweek

SWMS: Y Combinator Demo Day

Fri, 2012-08-24 09:40 — Sam Whitmore

 In studying coverage of this week's Y Combinator Demo Day event in Silicon Valley, we noticed that reporters wrote either for the insider, the outsider or for all.

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Forbes
TechCrunch
VentureBeat
CNET
Bloomberg Businessweek
The New York Times

SWMS: Bloomberg Businessweek, TechWeb

Wed, 2012-05-16 21:00 — Sam Whitmore

Refreshingly, it still thinks in terms of tech vendors and tech markets. Yet it's tough to pitch. That's why we studied the past six weeks of tech edit at Bloomberg Businessweek. Here's what we found.

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TechWeb
Bloomberg Businessweek

SWMS Profile: Ashlee Vance, reporter, Bloomberg Businessweek

Fri, 2012-01-27 08:21 — Christy Whitmore

Media playback files now available:

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Bloomberg Businessweek

SWMS Analysis: Innovation = Science, Products & People

Thu, 2011-09-08 21:00 — Sam Whitmore

Innovation begs for storytelling. Edit pros have a formula for it. You can use it, too.

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TechCrunch
The Economist
Bloomberg Businessweek

SWMS Analysis: Bloomberg BusinessWeek's "Innovators"

Mon, 2011-05-16 21:00 — Sam Whitmore

What is innovation? 

Having analyzed the past eight installments of its Innovators series, here’s what Bloomberg Businessweek thinks it is:

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coverage analysis
Bloomberg Businessweek

SWMS Profile: Doug MacMillan, reporter, Bloomberg Businessweek

Thu, 2011-02-24 08:27 — Christy Whitmore

Doug MacMillan made the cut at Bloomberg and continues to show why. Do you have a relationship with this hard-charging news hound? Doug is impressing his news bosses, and that means more focus on the big market makers. Even if your client is public, good luck harnessing Bloomberg's edit power. Lucky for you, Doug is a listener -- and he's happy to share a half-hour with you.

 

 

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Bloomberg Businessweek

SWMS Tech Edit Spotlight: 2010 Highlights for Q 3 & 4

Mon, 2011-01-03 17:08 — Christy Whitmore
As we look to 2011, what were the best takeaways -- the very best advice -- given us by tech editors in 2010? This special SWMS Tech Edit Spotlight does the filtering for you -- the most practical, useful PR tips as culled from Q3 & Q4 of our 2010 editorial teleconference archives.
 
 
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Fast Company
Bloomberg Businessweek
Advertising Age
Financial Times

SWMS SWMS Profile: Rich Jaroslovsky, Bloomberg News and BusinessWeek

Wed, 2010-10-20 03:03 — Christy Whitmore

Luckily for PR pros, veteran journo Rich Jaroslovsky is as receptive to PR pros as was his predecessor, Steve Wildstrom. But Rich has different priorities. Hear about them in a wide-ranging conversation. Rich reviews products but also is called now and again to do spot reporting and trend analysis. In the hard-to-navigate, buttoned-down world of Bloomberg, Rich is a good guy to know and understand.

Webinar and audio playback now available:

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video
Bloomberg Businessweek

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