Bloomberg Businessweek

SWMS Targets: Ashlee Vance, reporter, Bloomberg Businessweek

Media playback files now available:

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SWMSTweet: TechCrunch Disrupt, DEMO, and admonishments from a Bloomberg Veteran...

This week on SWMSTweet:

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SWMS Analysis: Innovation = Science, Products & People

Innovation begs for storytelling. Edit pros have a formula for it. You can use it, too.

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SWMS Analysis: Bloomberg BusinessWeek's "Innovators"

What is innovation? 

Having analyzed the past eight installments of its Innovators series, here’s what Bloomberg Businessweek thinks it is:

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SWMS Editorial Teleconference - Doug MacMillan, reporter, Bloomberg Businessweek

Doug MacMillan made the cut at Bloomberg and continues to show why. Do you have a relationship with this hard-charging news hound? Doug is impressing his news bosses, and that means more focus on the big market makers. Even if your client is public, good luck harnessing Bloomberg's edit power. Lucky for you, Doug is a listener -- and he's happy to share a half-hour with you.

 

 

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SWMS Tech Edit Spotlight: 2010 Highlights for Q 3 & 4

As we look to 2011, what were the best takeaways -- the very best advice -- given us by tech editors in 2010? This special SWMS Tech Edit Spotlight does the filtering for you -- the most practical, useful PR tips as culled from Q3 & Q4 of our 2010 editorial teleconference archives.
 
 

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SWMS Editorial Teleconference - Rich Jaroslovsky, Bloomberg News and BusinessWeek

Luckily for PR pros, veteran journo Rich Jaroslovsky is as receptive to PR pros as was his predecessor, Steve Wildstrom. But Rich has different priorities. Hear about them in a wide-ranging conversation. Rich reviews products but also is called now and again to do spot reporting and trend analysis. In the hard-to-navigate, buttoned-down world of Bloomberg, Rich is a good guy to know and understand.

Webinar and audio playback now available:

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SWMS Facebook Group & @SWMSTweet: Latest Feeds

The latest subscriber only feeds on VMWorld, TheStartupDigest, The Google Beat, moves at the FT, The Dachis Group and much more...

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SWMSTweet: The latest feed

The latest from @SWMSTweet. Brad Stone making moves, Jon Fortt on his new job, Bloomberg BusinessWeek nuggets, pitching TechCrunchTV, and more.

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SWMS Strategic: Bloomberg Businessweek

Did Bloomberg change BusinessWeek?

Wrong question. The past is gone. 

Based on SWMS analysis of BBW's six most recent print issues, only the following story types now seem to matter:

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