Ziff Davis Enterprise

SWMSTweet this week:

As we reach the midway point of 2010, we thought we'd do something new: replay for you the most important takeaways from the 2010 SWMS editorial teleconferences so far. Hear the audio selections in which leading reporters, editors and bloggers dispense wisdom beyond the usual cliché “Don’t call… email.” We found four consistent themes throughout the first six months of the year: data, SEO, context, and content. 

Data:

Julia Angwin, The Wall Street Journal
"Deeper than interactive graphics"

Sebastian Rupley, Gigaom
"We respond to good rich data"

David Sleight, Graphics Designer
Data: "The new wire service"

Robin Wauters, TechCrunch
Statictics: "Always interesting"

SEO:

Greg Jarboe, SEO-PR
"Keyword research is market research"  and "Tag, tag, tag"

Stephen Wellman, Ziff Davis Enterprise
Coaches reporters on search performance

Context:

Charles Babcock, InformationWeek
"Cues and clues"

John Dix, Network World
"Diagram it!"

Content:

Omar Gallaga, NPR / Austin Statesman
"Sound livens it up"

Nick Wingfield, The Wall Street Journal
"Video footage is super helpful"

Nick Kolakowski, eWeek
Think "Spy photos"

IDG edit. dir. John Gallant: Social media drives between 10%- 25% of IDG's enterprise site traffic. IDG's home pages (IW.com, CW.com) get more traffic than its other pages.

The era of "vendor-as-publisher" is here. The trick: finding vendors who grasp publishing's editorial values: clarity, credibility, service.

Got 2 min. to see some good vendor content? It's a primer on botnets -- funny, smart, with a call to action. http://bit.ly/bkfE7h