Recent SWMS Research and Insights

Title: SWMS Insights: Managing Client Expectations

Date: 2009-08-13 03:12

Intro:
The following is the SWMS Guide to Client Expectation Management. It's designed for tech PR pros who must deal with unrealistic expectations of clients who want high-profile business title coverage -- and want it immediately.

While most of this advice is 2006 vintage, it is just as applicable today.
Title: SWMS Research and Insight: Broadcast Producers, Reporters

Date: 2009-07-31 21:00

Intro:
Broadcast Producers, Reporters on Tech
Title: SWMS Research and Insight: A few questions about slide shows, video

Date: 2009-07-30 21:00

Intro:

If a video first runs on a client’s blog, would they still consider it?

Get the buy-in first... that way you might be able to build "middle ground" into it that pleases the client and also pleases PC World. If it's not a sales-y video with partisan tone, a publication will run it even though it has appeared on a blog.
Title: SWMS Research and Insight: National Coverage for Educational Topics

Date: 2009-07-30 21:00

Intro:
National Coverage for Education Topics?
Title: SWMS Research and Insight: Vendor video, slideshows

Date: 2009-07-30 15:09

Intro:

Ideas for getting IT and business publication distribution for your client's video:
Title: SWMS Research and Insights: Tips on Pitching SMB

Date: 2009-07-13 21:00

Intro:
Self-publishing

In addition to the obvious task of publishing their own search-optimized videos on YouTube and elsewhere, the client has to get on BusinessWeek's Business Exchange
Title: SWMS Research and Insights: Tips on Pitching Food & Beverage Outlets

Date: 2009-06-29 21:00

Intro:
Food & Drink Technology, out of Britain
Title: SWMS Research and Insight: The 2009 SWMS "Bucket List"

Date: 2009-04-30 21:00

Intro:
Themes for the narrative: examples from Forbes, Fortune and Fast Company.

Recent SWMS Research and Insights

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