Recent Profiles

Profile: Darren Murph, Global Editor-in-Chief, TechRadar

Darren Murph is back in the tech edit saddle, as global editor-in-chief of TechRadar, a UK-based site with a monthly audience of 44 million. If you already know Darren's name, it's probably through Engadget, where he spent almost eight years during that site's glory days.

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Profile: Stacey Higginbotham, freelancer

As promised last week, here is our conversation with freelance writer Stacey Higginbotham, now the author of a weekly e-newsletter on the Internet of Things. [Listen to our 20-minute audio conversation here.] The highlights: Stacey says she will continue to write for Fortune "once or twice a week... as long as they like my pitches."

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Profile: Jordan Novet, VentureBeat

If VentureBeat staff writer Jordan Novet says he'll get back to you, don't be surprised if on the odd chance he doesn't. Don't misunderstand: Jordan has integrity and means what he says. But look what happened in just two days this week: the IRS suffered computer failure; LinkedIn, Cisco and Microsoft acquired companies; and Box and Salesforce announced new products.

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Mic: Ignore at Own Risk

Mic now reaches 30 million readers each month. It just recruited Ruth Reader from VentureBeat to cover "innovative technology and the people behind it." That sounds promising. But Mic's relentless focus on big ideas -- sublime and ridiculous -- is likely to frustrate PR for a while yet.

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Profile Update: Fahmida Y. Rashid, InfoWorld

This time last year, InfoWorld senior writer Fahmida Y. Rashid managed the RSA Conference blog. "If journalism is a 10,000-foot view, [at RSAC] I was getting a 20,000-foot view," Fahmida says. And she learned a valuable lesson: security is only part of the picture.

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Profile Update: Christina Farr, Fast Company

Healthcare-minded PR pros keep Christina Farr near the top of their pitch list, for good reason. Christina joined Fast Company last month as a senior writer covering "health and technology," one of the most fascinating beats you can have these days.

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Profile: Stephen J. Bronner, Entrepreneur

Officially speaking, Stephen J. Bronner is now a deputy editor at Entrepreneur, supervising seven staff writers. "It's always fantastic when you're able to do a new job with the same people you've become accustomed to over the years," he says. We say "officially" because Stephen isn't straying far from the contributed content gatekeeper role he filled for the past two years.

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Tech Edit Spotlight: PureWow

PureWow may not leap to mind among women's lifestyle publishers. It should. In 2015 its audience grew more than 300 percent. Its revenue more than doubled. "We completely blew past our numbers," says EIC Mary Kate McGrath. This is no mean feat considering fierce competition from Refinery29, Popsugar, HuffPo and countless others. 

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Profile: Katherine Noyes, IDG

Unlike most of the reporters you pitched this year, IDG News Service senior correspondent Katherine Noyes is a former senior copy editor and adjunct college instructor. That makes her a language expert. Her years of covering Linux and open source make her a tech expert, too.

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Tech Edit Spotlight: Bloomberg Gadfly

Pitching Gadfly, Bloomberg's newly announced business analysis site, is well worth the try -- especially if you shape and pitch contributed content. Nearly all Gadfly essays run between 500 and 700 words, contain at least one chart, offer plenty of outbound links, and make a smart point that thoughtful readers -- even experts in a given field -- might not have considered.

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Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.
Thu, 2014-07-24 23:47

Maybe sometimes, argues Chris Conway of CHEN PR, an SWMS subscriber.... Read more

Tue, 2014-07-22 13:31

The Guardian gives their New Yorker colleagues a thumbs-up on their new redesign and paywall. This might be a good... Read more

Tue, 2014-07-22 12:53

As seen in Medium: Sharethrough bought billboards in San Francisco to promote this week's Native Advertising Summit.  We've seen some... Read more

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