A while back we got a valet request about Timothy Prickett Morgan. The PR pro knew he was an influencer; the client was skeptical. How big and how valuable was the EnterpriseTech audience? Was "TPM" worth pitching? She needed evidence.
Steve Hargreaves is a no-nonsense reporter who came of age before the era of snark. He writes clearly and never without lots of attribution and empirical backup. He's not accustomed to choosing his stories from unsolicited PR pitches. That doesn't mean he won't listen.
It's tough to tell Barb Darrow something she doesn't know about enterprise IT. She has patrolled the territory for 25 years as a grind-it-out reporter. Hers is a unique style blending AP-style reporting and straight-talk analysis. And when it comes to cloud and open source, she's as technical as any CTO.
Joe Brown is surprised you know who he is. Can you imagine? Re/code's deputy managing editor for features and curated content -- the guy who decides which contributed posts appear on the hottest site in tech media -- sees himself as "under the radar" and a "middleman."
Many in PR rejoiced when Vauhini Vara arrived last summer to edit the business blog -- Currency -- at the New Yorker. Having spent years covering tech for the Wall Street Journal in San Francisco, Vauhini understood Silicon Valley startups and culture better than most reporters -- and definitely more than the folks back east at the New Yorker.
If you haven't already, discover Christopher Mims. He's witty and smart, and approachable to PR in spite of his rarified-air background as a former contributor to Wired, Scientific American, Technology Review, Popular Science with a couple of academic journals thrown in.
PR pros still want to connect with Darrell, especially if they have gaming or other consumer tech clients. How is that done? The bottom line on Darrell -- he's a nice guy but not easily pitchable. He's a work-at-home copy grinder who has an enormous beat.
Chanelle Bessette is into month seven and blooming as an SF-based Fortune reporter. "I really appreciate it when PR people think big, with big names and bold ideas," she says. "Interesting backstories are great -- though b-to-c is easier than b-to-b" because executive names are more recognized and their products are easier to use.
Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.