Recent Edit News and Analysis

Nico Grant's Atlassian Story, Deconstructed

Just when you think that AWS and Azure have all but monopolized Tier 1 enterprise tech edit, Bloomberg's Nico Grant publishes 318 words on a new pricing structure from Atlassian. Study the edit approach in Nico's Sept. 5 -- it's a strong news piece and also what PR success looks like.

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The Enterprisers Project Seeks Contributed Content

The Enterprisers Project, described by owner Red Hat as "a community of CIOs discussing the future of business and IT," may represent a contributed content opportunity for you. Content director Laurie McLaughlin (yes, formerly of IDG and UBM) explains why.

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Michael Porter Shares Tech Journo Insights Heard at PRSA SF

Ketchum SAE Michael Porter writes: "I recently attended a PRSA event centered on best practices for working with consumer tech media, which featured commentary from CNBC’s Kif Leswing, Business Insider’s Megan Hernbroth, and ABC7's Mariel Myers (who was with CNET at the time of the event)...

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A Progress Report from TC EC Editor Danny Crichton

We get a lot of questions about TechCrunch Extra Crunch. Who reads it? How is it doing? Should we pitch it? So we checked in with TC EC editor Danny Crichton, who was happy to guide tech PR in how things were going, and how best to serve his new franchise. 

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The Economist Launches Survey to Chart 2020 Course

The Economist this week fielded a reader survey that revealed where the 176-year-old publication might be headed. By contemplating the survey questions, PR pros stand to learn much about the Economist's goals specifically, and also about Tier 1 editorial values in general.

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SimilarWeb Stats: BI Up, Fortune Down

Which has more unique monthly visitors, Forbes or Business Insider? Most clients would rather see coverage in Forbes, but it attracts less than two-thirds the audience of BI. We learned that and much else in a sweep of May 2019 audience data from SimilarWeb.

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Channel Futures Shark Tank: Impress the Chiefs and Win Distribution

Looking for high-visibility distribution in the channel? Informa's Channel Partners is offering a fun way to get it. As part of September's Channel Partners Evolution 2019 -- a F2F event in Washington D.C. -- Channel Partners is hosting the Channel Futures Shark Stage, on which your client can plead its case to a panel of no-nonsense channel executives.

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Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.
Mon, 2015-03-09 12:07

Like narratives? SWMS subscriber Lou Hoffman reprises some of his greatest blog hits... Read more

Wed, 2014-10-29 08:56

Mark has written about PR several times, with a positive POV. He... Read more

Tue, 2014-10-28 08:03

Our friend Sean Mills at Bite sent us this Twitter conversation begun by Anil Dash and joined by Kevin Ro... Read more

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