About Us

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Founded in 1998, Sam Whitmore's Media Survey is a trusted independent tech media consultancy that helps PR pros deliver better coverage for their clients.
 

- Ongoing emailers with exclusive tech media research and analysis, spotting trends and pitch opps and tracking reporter moves

- Twitter-based breaking tech media news bulletins on our private Tweet stream, SWMSTweet

- Tech reporter profiles with audio interviews: it matters less what they've done than where they're going and what they want from PR

- Deep-dive analyses of media trends, designed to help account teams plan and execute strategy... (AI, healthcare, AR/VR, tools...

Other features and benefits now being considered.
 

Does SWMS pay off?

Yes.

I cannot thank you enough for your weekly insights. I look out for your weekly emails and read them as soon as they come out. 

Based on the information, in the last couple of weeks alone I've been able to secure clients onto a Forbes podcast, a Bloomberg podcast, placed two contributed articles, and built relationships with a number of tech reporters based on your insights - resulting in briefings that are all underway. 

-- Lisette Paras, Gravitate PR

Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.
Wed, 2014-08-20 21:39

We don't know much about TrendKite, vendors of PR automation software. But we enjoy the tight, imaginative and no-nonsense writing in its blog. Her... Read more

Thu, 2014-08-14 22:09

Good series ongoing from Christopher Penn at SWMS subscriber SHIFT Communications. Part 3 of the 10-part series is on "The Frankli... Read more

Thu, 2014-08-14 21:59

That's the hed from this piece from the HuffPo. Hat tip to SWMS subscriber The Hoffman Agency.... Read more

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