SWMS Security Edit Deep-Dive, Part 5: Threats and Breaches

Threat-and-breach coverage is by far the biggest topic in security editorial. It’s got the Armageddon thing going for it, which always breeds high numbers of page views and social shares. We once heard a veteran security PR pro refer to covering security as “the crime beat” and he’s not far off.

Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Christy for details.

SWMS Security Edit Deep-Dive, Part 4: Business Coverage

“Get ‘em to write a story about us — just about us,” the clients exhort. In security that’s even tougher to achieve than in most industry segments. Mostly that’s because time-strapped reporters are too busy chasing breaches and threats. Company profiles are as evergreen as stories get.

Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Christy for details.

SWMS Security Edit Deep-Dive, Part 3: C-Suite

​“Preventive” and “remedial” spring to mind when envisioning coverage for the C-suite. Skills is one of those C-suite evergreen topics, and in 2018 it’s been more of same. And the channel has that dual appeal -- to the product buyers and to the C-titles who own the budget.

Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Christy for details.

Lindsay Ciulla: "That Time When..."

I’d love to say that every single time I’ve worked on a major announcement or campaign, things went perfectly - but that’s unfortunately not exactly how things go in PR. One of the most crushing let-downs is when an exclusive falls through. How do you react? What do you tell your client?

 
Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Christy for details.

SWMS Security Edit Deep-Dive, Part 2: Fintech, Healthcare

Most earned media in fintech security revolves around threats, with obvious good reason. When you log onto your online banking, you don’t want to see everything zeroed out. But PR pathways do exist. The most positive editorial in the segment reflects the work and thinking of industry associations.

Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Christy for details.

SWMS Security Edit Deep-Dive, Part 1: Geopolitics, Privacy

Landing security coverage can be crazy tough. We hope this SWMS Security Deep-Dive will make things easier. The report frames the (cyber)security editorial landscape into eight segments with 21 sub-segments. It contains coverage examples within each. The mission is to frame what does get green-lighted, and to suggest roadmaps so you can place similar articles.

Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Christy for details.

Analysis: B2B Tech Edit Q1 2018

In January a subscriber assembling a new-business pitch asked us to shed light on the B2B tech edit scene: what should the prospect do? We're not sure how much light we shed, but here are the questions we were asked to answer, and how we answered them. We omitted the name of the enterprise vendor in question.

Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Christy for details.

New Security Publication: Decipher

Decipher is the new security site that’s all about hope. The web site launched this week under the direction of editor-in-chief Dennis Fisher and senior managing editor Fahmida Y. Rashid. Both spent years in the IT trades — but that’s not what earmarks Decipher for success.

Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Christy for details.

The New TechCrunch Design

The new TechCrunch web platform, launched in beta this week, will keep you reading more of what you’ve chosen. And it stands to change how you think of stories and pages. TC's edit direction remains the same — companies, technologies, founders and investors. It’s still about breaking news and smart analysis delivered wryly.

Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Christy for details.

Pages

Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.