SWMS Tweet: Google's Gaither & Eller
Submitted by Sam Whitmore on Fri, 2010-04-02 11:29Spent time yesterday with Google PR's Chris Gaither and Kat Eller to discuss new Google projects... 3/30/09
SWMS Editorial Teleconference - Jason Brooks, site manager, eWeek Labs
Submitted by Christy Whitmore on Fri, 2010-04-02 11:00
eWeek at long last has launched "eWeek Labs," a community web site that lets users, vendors and PR pros submit content for publication. Any "enterprise" product is fair game -- but what exactly is an enterprise product these days? Could be about anything, right? Join us Mar. 30 as Ziff Davis Enterprise's Debra Donston and Jason Brooks describe how it all works and how PR pros can get visibility for their clients.
SWMS Tweet & SWMS Online on Facebook: 3/11 – 3/28
Submitted by Sam Whitmore on Mon, 2010-03-29 08:07Back from 2 months of travel, we have lots to catch up on. In case you missed the live feeds blow is the recap:
PLEASE NOTE SWMS TELECONFERENCE SCHEDULE CHANGE: Mar. 30: Deb Donston and Jason Brooks discuss the new eWeek labs community site. "Social media monitoring tools" now 5/17.
SWMS Editorial Teleconference - Scot Petersen, editorial director, CIO/IT Strategy Media Group
Submitted by Christy Whitmore on Tue, 2010-03-23 05:08After 13 years at eWeek and Ziff Davis Enterprise, Scot Petersen now begins his second year steering C-title tech coverage at TechTarget. He rarely writes so you might not know that Scot oversees all coverage at SearchCIO.com, SearchCIO-midmarket.com and SearchCompliance.com. Where did all the B-to-B tech edit go? At TechTarget, it never left. Meet the guy who helps shape it.
SWMS Editorial Teleconference: Peter Burrows, Bloomberg BusinessWeek
Submitted by Christy Whitmore on Tue, 2010-03-16 12:33 
Surviving and thriving at Bloomberg's BusinessWeek is veteran reporter Peter Burrows.
Join us as Peter discusses the kinds of pieces he's aiming to write in 2010, whether they differ from those he wrote for McGraw-Hill, whether Bloomberg BusinessWeek's print priorities have changed with the addition of Bloomberg's journalists, and how tech PR pros can make Peter's job just a little bit easier.
SWMS Alert: Alchemy of Web Analytics
Submitted by Sam Whitmore on Thu, 2010-03-11 17:15 Last week we asked Damon Darlin and Vindu Goel about web analytics. How many NYT editorial decisions are software-assisted?
SWMS Tech Edit Spotlight on The Economist
Submitted by Christy Whitmore on Thu, 2010-03-11 17:02After all these years, divining the path to coverage in The Economist never gets any easier.
Most PR agencies think their clients aren't of interest to such a prestigious title.
Not so.
As the editors there might say, “Bollocks!” If your clients truly innovate, or if they’re led by iconoclastic, imaginative executives, PR pros must pursue The Economist. Our PDF lays out the road map for 2010. What’s new with this seemingly ancient magazine? A new emphasis on video and reader engagement.
We've seen PLM covered. Start-up execs like any other. The context is all-important. We share what we learn from our 2010 interviews with those anonymous Economist reporters and editors.
No by-lines? No problem. We name names. Read on.
SWMS Editorial Teleconference: Nicholas Kolakowski, eWeek
Submitted by Christy Whitmore on Thu, 2010-03-11 16:41
Layoffs claimed many an eWeek reporter in recent years, but are we noticing the up-and-comers?
Take a good look at a day in the life of a 21st century trade reporter. eWeek’s Nick Kolakowski has multiple huge beats. He writes, on average, five stories a day. He is inundated with PR pitches.
Yet he is open to PR service. He wants hi-res photography. He’s willing to meet face-to-face with your clients when in New York. He’ll even consider writing about small, up-and-coming companies, albeit in context with behemoths such as Microsoft.
eWeek is all about products and breaking news. Don’t bother pitching trend stories; they’ll never be written. There’s no time. Nick Kolakowski doesn’t have much time to ruminate. He’s on deadline. There goes his phone. He has to go now.
SWMS Analysis: IT Database's "Curated Automation"
Submitted by Sam Whitmore on Mon, 2010-03-08 22:00 IT Database has begun curating its automation.
Founded in 2007, the San Francisco-based company initially sold access to a vertical database of IT coverage culled from branded media and blogs. That was then.
SWMS Alert: MediaGazer -- Curated Automation
Submitted by Sam Whitmore on Mon, 2010-03-08 13:08Techmeme today introduced MediaGazer, which presents "the day's must-read media news on a single page."
