SWMS Strategic: Visual Storytelling, Problem and Solution
Submitted by Sam Whitmore on Tue, 2010-06-29 15:37
After attending a two-day visual storytelling summit in Washington state, we think we know why.
Visual storytelling is one slow train, isn't it? Why doesn't today's web content move people like books and movies do? Multimedia tools and powerful hardware abound. And we remain so easily captivated by drama, be it last fall's Balloon Boy hoax or last week's game-winning goal from Landon Donovan.
After attending a two-day visual storytelling summit in Washington state, we think we know why.
Formidable obstacles remain, especially for corporations not used to humanizing themselves.