SWMS Tech Edit Spotlight: Social Media Measurement Tools
Submitted by Sam Whitmore on Tue, 2010-05-18 21:00
Analytics-driven listening tools aren’t new. Biz360 was out there ten years ago. So was Cymfony. These tools are truly one of those decade-long overnight-success stories.
SWMS analyzed a handful of tools and discovered that they are the sound of one hand clapping. To get full value from the time and money invested, you really need to pay extra for a human analyst to (a) help you make sense of the data, and (b) set objectives that deliver you the results you want.
We also illustrate another pitfall: how to avoid building silos that prevent a company from collaborating across departments.
Yes, they are... if managed properly