Tech Edit Spotlight: Tech Video - tools, tactics and tips
Submitted by Christy Whitmore on Mon, 2009-09-21 14:52
Tech Edit Spotlight on Tech Video
September 2009
What exactly is "good" tech video? And could you sell that definition to your clients? This SWMS Tech Edit Spotlight will answer both questions. Trade and business media often don't understand their own intentions with their video efforts, making it difficult for PR pros to pitch ideas. Some edit outlets accept B-roll, but what kind and under what circumstances? And what must clients do to succeed in the video era? You'll be surprised at how easy it can be.