SWMS Alert: CNET's Private Tools

A former newspaper reporter back in the day, CNET editor-in-chief Scott Ard liked to watch readers on a park bench or bus. What exactly did they read? Did they skim? Did they read the jump?

That approach may be authentic but it doesn't scale. Today Ard uses tools to "augment" his sense of CNET's news and reviews operations, both of which report to him.

Want to see more? Apply for a 30-day free trial! Send e-mail to christy at mediasurvey dot com for details.