ZDNet
SWMS Analysis: "Social Business"
Submitted by Sam Whitmore on Wed, 2011-06-15 14:18When CNN devotes four minutes of TV to Yammer -- as it did yesterday -- you know social business has arrived.
SWMS Editorial Teleconference - Heather Clancy, GreenTech Pastures, ZDNet
Submitted by Christy Whitmore on Tue, 2010-08-31 15:11
Former CRN EIC Heather Clancy is now an expert in clean tech/green tech, and enthusiastically wants to discuss the PR possibilities with you. She posts multiple times a day. Learn what she wants and needs, and what makes for a clean/green story in today's changing edit world.
SWMS Research and Insight: Influencers in Cloud Computing
Submitted by Sam Whitmore on Fri, 2010-04-02 12:18Some cloud computing influencers off the beaten path:
SWMS Tech Edit Spotlight: contributed content
Submitted by Christy Whitmore on Tue, 2010-02-23 18:02Shrinking edit staffs have made contributed content more important than ever.
Which outlets publish it? More important, which ones say they do but are becoming overwhelmed with submissions, most of them unacceptable?
Be it a guest blog post or a more formal submission to MSM, there's an emerging art to contributed content. Learn today's tricks and get the visibility your clients expect.
SWMS Teleconferences: 2009 Highlights
Submitted by Sam Whitmore on Mon, 2009-12-21 10:57From our SWMS Editorial Teleconference Series:
As 2009 draws to a close, here are some of this year's best takeaways from the SWMS Editorial Teleconference Series. We learn a lot from the editors each year and hope you do, too.
Facebook Post: Ed Bott Takes IDG to Task
Submitted by Sam Whitmore on Mon, 2009-12-07 22:00Ed Bott Takes IDG to Task
SWMS Research and Insight: Contributed content opps - CRM, Cloud
Submitted by Sam Whitmore on Thu, 2009-10-01 14:53A list of ideas about placing contributed content for CRM and cloud computing.
Sam Diaz, ZDNet
Submitted by Sam Whitmore on Fri, 2009-05-01 03:12SWMS Editorial Teleconference Series - Notes and Audio
Sam Diaz, blogger
ZDNet, Between the Lines
May 2009
Guys like Sam Diaz don't come along very often. He's a hard-nosed journalist but approachable and empathetic to PR. He also WORKED in PR as recently as last year, hired by SutherlandGold to teach clients to blog. He shares his "lessons learned" with us below… but more important, he also shares the secrets of getting on his radar at ZDNet. One of three authors of the "Between the Lines" blog, Sam is a generalist who's worth pitching for just about any genuinely newsworthy tech story.
SWMS Reporter's Notebook
Submitted by Sam Whitmore on Sat, 2008-09-13 03:12PC World has said goodbye to a handful of staffers and well-known freelancers in advance of IDG's next fiscal year, which begins Oct. 1.
Ryan Naraine, ZDNet
Submitted by Sam Whitmore on Sun, 2008-07-13 03:12Ryan Naraine, blogger
ZDNet.com
July 2008
July 2008
Ryan Naraine is one of our industry's most widely respected editorial voices on security. A former reporter for eWeek and Jupitermedia, Ryan currently blogs for ZDNet. His day job: an "evangelist" for Kaspersky Lab. As we discussed with News.com's Matt Asay two weeks ago, what are the new PR rules for dealing with journalists who also work for vendors? Is a basic disclosure statement enough?
