Wall Street Journal
SWMS Editorial Teleconference - Ben Worthen, The Wall Street Journal
Submitted by Christy Whitmore on Wed, 2010-02-10 22:00February 2010
It may not seem that way at first, but read closely and you’ll see that Ben Worthen offered earnest, heartfelt and even useful PR advice.
Ben works in a shop that sells context and early warning. He can’t sell his editors many of the stories he’s already willing to write, let alone the ones you want to pitch him.
Notice what he says about the consolidation and reshaping of the tech industry. That’s what fascinates him.
We suggested to Ben that a big trend was social media functionality showing up in enterprise software. He called that a “one-note” story idea best for the Marketplace section.
Think big with this guy. And think long-term. Oh, and if you find a good lunch spot, let him know about it.
SWMS Coverage Analysis: Apple's iPad
Submitted by Sam Whitmore on Wed, 2010-01-27 14:34The techiest journalists delivered the best iPad coverage today. Hands down.
SWMS Facebook Group: WSJ Digits, Altimeter Group
Submitted by Sam Whitmore on Mon, 2010-01-25 22:00SWMS Facebook Group: week of Jan 26, 2010: Changes to WSJ Digits, Altimiter Group growing like crazy
SWMS Alert: CES Coverage Analysis
Submitted by Sam Whitmore on Mon, 2010-01-11 19:07CES 2010 is something to watch. Sure, you can read about it. But you don't need to. Video alone will do the job.
SWMs Research and Insight: Top IT, BI and Open Source Trends in coverage
Submitted by Sam Whitmore on Wed, 2009-12-23 22:00General Trends
Overall, to capture some of the b-to-b vibes from the "bottom up," we'd suggest visiting IT community sites such as
- TechRepublic - http://techrepublic.com.com/
- TheDailyWTF - http://thedailywtf.com/Default.aspx
SWMS Tweet: WSJ.com tech articles
Submitted by Sam Whitmore on Thu, 2009-12-10 12:5430% of today's WSJ.com tech articles directly relate
SWMS Reporter's Notebook: Byrne, Buley, Vascellaro
Submitted by Sam Whitmore on Tue, 2009-12-01 18:49Former BusinessWeek.com editor-in-chief John A. Byrne today announced his new California-based start-up -- C-Change Media Inc.
SWMS Analysis: Spotting 2010 Edit Themes
Submitted by Sam Whitmore on Tue, 2009-10-13 21:00It's time to consider 2010 edit themes and the role your clients can play in big-picture coverage.
Take a look at yesterday's controversial WSJ piece on the death of e-mail. There certainly is no "news" per se; Jessica E. Vascellaro simply spots what she believes is fundamental change in the status quo.
Tech Edit Spotlight: Tech Video - tools, tactics and tips
Submitted by Christy Whitmore on Mon, 2009-09-21 14:52Tech Edit Spotlight on Tech Video
September 2009
What exactly is "good" tech video? And could you sell that definition to your clients? This SWMS Tech Edit Spotlight will answer both questions. Trade and business media often don't understand their own intentions with their video efforts, making it difficult for PR pros to pitch ideas. Some edit outlets accept B-roll, but what kind and under what circumstances? And what must clients do to succeed in the video era? You'll be surprised at how easy it can be.
SWMS Coverage Analysis: TechCrunch50, Part 2
Submitted by Sam Whitmore on Thu, 2009-09-17 16:26SWMS Coverage Analysis: TechCrunch50, Part 2
Thursday, September 17, 2009
This week's TechCrunch50 conference coverage fell into several buckets. Understanding them might inform your future pitching strategies.
