video
SWMS Targets: Larry Seltzer, editorial director, Byte.com
Submitted by Christy Whitmore on Fri, 2011-11-04 07:38
The new editorial director at Byte.com - Larry Seltzer. Larry digs in on Byte.com's focus on "the consumerization of IT." What exactly does that mean and where do your clients fit? Read on to find out.
SWMS Targets: Eric Lundquist, eWeek
Submitted by Christy Whitmore on Fri, 2011-10-07 12:27
Eric Lundquist, VP, contenteWeek
Highlights:
- The coming eWeek redesign
- New video opportunities
- The problem with PR-contributed content
SWMS Targets: Matt Vella, senior editor, Fortune.com
Submitted by Christy Whitmore on Thu, 2011-09-22 08:25
New to Fortune.com, senior technology editor Matt Vella joins us to discuss his goals -- the importance of people and innovation among them. Read on.
SWMS Editorial Teleconference - Eric Savitz, SF Bureau Chief, Forbes
Submitted by Christy Whitmore on Tue, 2011-05-10 13:55
Eric Savitz has settled in as Forbes's new SF bureau chief. How is he distinguishing Forbes from its competition?
Does Forbes's new focus on curation and crowdsourcing affect its definition of news?
Eric has empathy for PR and will provide practical insights for you.
Jon Brodkin, senior editor, Network World
Submitted by Christy Whitmore on Thu, 2011-01-20 15:05
Jon Brodkin digs deep on cloud and virtualization and if you're Microsoft or VMware, you already enjoy big coverage. But what about the subtleties of these hot trends? How does a small company break through?
For his Twitter followers, Jon's news sense -- and skepticism -- are legendary. He also has quite a few views a
bout PR.
Audio and webinar playbacks now available.
SWMS Alert: Animation Short and Sweet
Submitted by Sam Whitmore on Tue, 2011-01-18 10:26Can a cogent 60-second animation cost only $5K?
SWMS Editorial Teleconference - Ben Parr, co-editor Mashable
Submitted by Sam Whitmore on Tue, 2011-01-04 15:51
Mashable co-editor Ben Parr is as prolific as they come.
Cranks out copy. Steers the site strategically. Plans events.
The truth is, Ben loves science. His ambitions exceed those of any web site.
Learn more about how Ben thinks -- how he sees the evolution of the web -- and how PR pros can rise above the din.
Audio and Webinar links now available.
SWMS Editorial Teleconference - Rich Jaroslovsky, Bloomberg News and BusinessWeek
Submitted by Christy Whitmore on Wed, 2010-10-20 03:03
Luckily for PR pros, veteran journo Rich Jaroslovsky is as receptive to PR pros as was his predecessor, Steve Wildstrom. But Rich has 
different priorities. Hear about them in a wide-ranging conversation. Rich reviews products but also is called now and again to do spot reporting and trend analysis. In the hard-to-navigate, buttoned-down world of Bloomberg, Rich is a good guy to know and understand.
Webinar and audio playback now available:
SWMS Facebook Group & @SWMSTweet: Latest Feeds
Submitted by Sam Whitmore on Tue, 2010-08-31 15:59The latest subscriber only feeds on VMWorld, TheStartupDigest, The Google Beat, moves at the FT, The Dachis Group and much more...
SWMS Analysis: Chasing Facebook Places
Submitted by Sam Whitmore on Thu, 2010-08-19 09:56
Sure as you're born, Facebook Places will come up in that meeting or conference call later today. You'll need to be cogent. What's your method?
For what it's worth, here's ours:
