vendor as publisher

eWeek Seeks Vendor-Generated Content

eWeek has begun augmenting its product news coverage with vendor-supplied content. Example: last week's coverage of the BlackBerry Storm.

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Jeff Burt and Jason Brooks, eWeek

SWMS Editorial Teleconference Series - Notes and Audio

Jeff Burt, Managing Director
Jason Brooks, Executive Editor
eWeek Labs
November 2008

It's harder than ever to find someone to review your IT product. Labs are folding left and right, but eWeek Labs is still standing tall.

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PC World's Big Gamble

PC World is betting big that readers and advertisers can generate good content -- just like editors.

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SWMS Reporter's Notebook

* Fortune last week laid off writers John Simons and Matthew Boyle, senior writer Paul Sloan and assistant managing editor Cait Murphy.

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David Strom's WebInformant.tv

Tech freelancer David Strom has come up with an idea called WebInformant.tv.

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Wall Street Journal Tech Coverage, Summer 2008

We're currently analyzing the 293 tech news articles published in June 2008 by the Wall Street Journal.

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Ryan Naraine, ZDNet

Ryan Naraine, blogger
ZDNet.com
July 2008
 
Ryan Naraine is one of our industry's most widely respected editorial voices on security. A former reporter for eWeek and Jupitermedia, Ryan currently blogs for ZDNet. His day job: an "evangelist" for Kaspersky Lab. As we discussed with News.com's Matt Asay two weeks ago, what are the new PR rules for dealing with journalists who also work for vendors? Is a basic disclosure statement enough? 

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Cisco Tames the Media

As promised, today we look at how Cisco's Nexus 7000 launch strategy played out, and how you or your clients might "borrow" some of Cisco's ideas.

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Tech Vendor as Publisher: The Era's in Full Swing

Few experts know the topic of vendor-as-publisher as well as David Strom.

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Life After the Trades

By David Strom
Special to SWMS

As major tech publishers go through additional layoffs, shut down publications and generally disinvest in their editorial product, many experienced journalists are going to work creating vendor-driven editorial.

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