vendor as publisher
SWMS Analysis: Wildstrom as NVIDIA blogger
Submitted by Sam Whitmore on Thu, 2010-01-21 16:35NVIDIA this month hired former BusinessWeek consumer tech columnist Steve Wildstrom to cover CES 2010 for NVIDIA's nTersect blog. Unsurprisingly if you know Steve, his posts read just as if they had been written for BusinessWeek.SWMS Analysis: Wildstrom as NVIDIA blogger, Pt. 1
He cranked out six paid blog posts at rates "somewhat better than editorial freelance rates." Disappointingly, the posts drew only eight reader comments in all. Yet this was a big deal. Wildstrom was a BW icon. That he would engage in what he calls "sponsored journalism" (a) is a sign of the times, and (b) may presage more journo-vendor alignment.
[To watch a two-minute SWMS video interview with Steve Wildstrom, click here.]
SWMS Tweet: dicing vendor generated content
Submitted by Sam Whitmore on Mon, 2009-11-16 22:00Spark's Donna Sokolosky Burke on slicing and dicing vendor-generated content. Smart approach.
SWMS Research and Insight: A few questions about slide shows, video
Submitted by Sam Whitmore on Thu, 2009-07-30 21:00If a video first runs on a client’s blog, would they still consider it?
Get the buy-in first... that way you might be able to build "middle ground" into it that pleases the client and also pleases PC World. If it's not a sales-y video with partisan tone, a publication will run it even though it has appeared on a blog.
SWMS Research and Insight: Vendor video, slideshows
Submitted by Sam Whitmore on Thu, 2009-07-30 15:09Ideas for getting IT and business publication distribution for your client's video:
SWMS Editorial Teleconference: Debra Donston, editor, eWeek
Submitted by Christy Whitmore on Tue, 2009-06-30 16:14Debra Donston, editor
eWeek
June 2009
When you think of eWeek, think labs. eWeek Labs is pretty much the only eval shop standing these days. It’s eWeek editor Debra Donston’s job to make product evaluation the centerpiece of her publication. Can you help her? Her detailed advice should grease the chute for you. And then there are the three print pages each issue full of vendor-provided product info. You’re in on “eWeek Products to Watch,” right? Read on.
SWMS Audio: Scott Vaughan, TechWeb
Submitted by Sam Whitmore on Fri, 2009-05-29 03:12Having trouble getting PR results for your B-to-B tech clients?
eWeek's Struggles with Vendor-Generated Content
Submitted by Sam Whitmore on Mon, 2009-04-13 03:12At Ziff Davis Enterprise, eWeek still seeks vendor-supplied content for its news articles and slide shows.
Mark Everett Hall on Vendor-as-Publisher
Submitted by Sam Whitmore on Thu, 2009-04-09 03:12Computerworld blogger Mark Everett Hall takes "almost every single meeting that's pitched" to him these days.
Discovering BW's Business Exchange
Submitted by Sam Whitmore on Tue, 2009-01-13 03:12BusinessWeek will always have reporters, and PR pros will always pitch them. But there's an alternate route to visibility at BW.com, and it's called Business Exchange.
Chris Preimesberger, eWeek
Submitted by Sam Whitmore on Thu, 2009-01-01 03:12Chris Preimesberger, senior writer
eWeek
January 2009
Reporters like eWeek senior writer Chris Preimesberger are hard to find. He's technical, authoritative and extremely friendly to PR.
