tools
SWMS Tech Edit Spotlight: Data Journalism
Submitted by Sam Whitmore on Fri, 2011-09-30 07:04
Got data? Of course you do. Can you use it as a pitch tool? Sure you can. It won't be easy, at least to start. But it will be worth it in the end.
In which month are LinkedIn members most often promoted? During which month should you ask for a raise?
Would you read articles like these?
We've seen the rise of infographics. We are also beginning to see the end of their novelty.
SWMS Tech Edit Spotlight on Social Search Tools
Submitted by Christy Whitmore on Fri, 2011-05-20 05:19
In the era of social media, search is more than just Google and Bing.
Explore the world of social-specific search tools -- Social Mention, ArchivedBook, Blekko and more -- with illustrated step-by-step walkthroughs on how these tools can help PR pros spot trends and opportunities.
SWMS Alert: Pitch Tools Ascending
Submitted by Sam Whitmore on Tue, 2010-11-16 18:24Pitch tools? Feh. You're paid to work the edit stars. And since you're billable -- why slog through all that HARO e-mail ten times a week?
Consider this:
SWMS Tech Edit Spotlight: Product Launches - with BONUS Content!
Submitted by Christy Whitmore on Fri, 2010-10-15 08:57Planning a launch? The client expects big things. Probably too big. With a bit of imagination, you can deliver good results even when the usual suspects take a pass, but what constitutes success in today's media environment?
We heard from:
Fritz Nelson - TechWeb
Dylan Tweney - Wired.com
Charles Cooper - CBSNews.com
David Spark - Spark Media Solutions
Colin Crook - Voce Communications
Leigh Anne Varney - veteran indie PR pro
SWMS Tech Edit Spotlight: Social Media Measurement Tools
Submitted by Sam Whitmore on Tue, 2010-05-18 21:00
Analytics-driven listening tools aren’t new. Biz360 was out there ten years ago. So was Cymfony. These tools are truly one of those decade-long overnight-success stories.
SWMS analyzed a handful of tools and discovered that they are the sound of one hand clapping. To get full value from the time and money invested, you really need to pay extra for a human analyst to (a) help you make sense of the data, and (b) set objectives that deliver you the results you want.
We also illustrate another pitfall: how to avoid building silos that prevent a company from collaborating across departments.
Yes, they are... if managed properly
SWMS Analysis: Publisher as ISV
Submitted by Sam Whitmore on Thu, 2010-02-18 10:00Today's publishers think and act like software developers.
SWMS Tweet: From the week of Feb 7, 2010
Submitted by Sam Whitmore on Thu, 2010-02-11 22:00SWMSTweet from the week of 2/7/09
SWMS Editorial Teleconference - Tech Edit Spotlight on SEO, with special guest Greg Jarboe
Submitted by Christy Whitmore on Mon, 2010-01-11 13:02
Is the media turning a deaf ear to your supplications? The hell with 'em -- do it yourself. Our year begins with a 2010 update on search engine optimization with SEO-PR co-founder Greg Jarboe, himself a longtime veteran of the PR business. Google's new algorithms are but one change you'll need to know about. Look for many more hands-on workshops from SWMS as the new year unfolds.
SWMS Editorial Teleconference - Video Tools Workshop with David Strom
Submitted by Christy Whitmore on Thu, 2009-11-19 15:00SWMS Tool Workshop: Video, measurement
with special guest presenter David Strom
You know video is hot and getting hotter. But if you're in b-to-b, you're in a different game. Special guest David Strom demonstrates how online software demos have changed how companies like Symantec and Altiris get the word out. Also on the agenda: how best to get that tech video distributed far and wide... and a deep-dive on tools to help measure video success.
SWMS Analysis: WaggEd's New Twendz Pro
Submitted by Sam Whitmore on Wed, 2009-11-18 08:03Waggener Edstrom this week pushed further into the crowded analytics space with its debut of Twendz Pro, a web-based tool to measure Twitter influence.
