tools
SWMS Tech Edit Spotlight on Social Media Measurement Tools
Submitted by Sam Whitmore on Tue, 2010-05-18 21:00
Analytics-driven listening tools aren’t new. Biz360 was out there ten years ago. So was Cymfony. These tools are truly one of those decade-long overnight-success stories.
SWMS analyzed a handful of tools and discovered that they are the sound of one hand clapping. To get full value from the time and money invested, you really need to pay extra for a human analyst to (a) help you make sense of the data, and (b) set objectives that deliver you the results you want.
We also illustrate another pitfall: how to avoid building silos that prevent a company from collaborating across departments.
Yes, they are... if managed properly
SWMS Analysis: Publisher as ISV
Submitted by Sam Whitmore on Thu, 2010-02-18 10:00Today's publishers think and act like software developers.
SWMS Editorial Teleconference -Stephen Wellman, Ziff Davis Enterprise
Submitted by Christy Whitmore on Thu, 2010-02-18 07:58February 2010
To capture the essence of this teleconference, go to the very end of our notes and begin reading backwards.Stephen Wellman is purely a 21st century editorial guy. Yes, he can write and report, but he doesn’t. Instead he orchestrates Ziff Davis Enterprise’s daily editorial performances. With intimate knowledge of SEO and web analytics, he knows pretty much at a glance which stories will click and which won’t. He knows which headlines and leads are winners and which aren’t. And he teaches all ZDE reporters and editors what he knows.
To understand how eWeek operates, and all of today’s IT trade reporters, for that matter, spend a few minutes inside the mind of Stephen Wellman.
Your odds of pitching success will rise dramatically.
SWMS Tweet: From the week of Feb 7, 2010
Submitted by Sam Whitmore on Thu, 2010-02-11 22:00SWMSTweet from the week of 2/7/09
SWMS Editorial Teleconference - Tech Edit Spotlight on SEO, with special guest Greg Jarboe
Submitted by Christy Whitmore on Mon, 2010-01-11 13:02
Is the media turning a deaf ear to your supplications? The hell with 'em -- do it yourself. Our year begins with a 2010 update on search engine optimization with SEO-PR co-founder Greg Jarboe, himself a longtime veteran of the PR business. Google's new algorithms are but one change you'll need to know about. Look for many more hands-on workshops from SWMS as the new year unfolds.
SWMS Tweet: Twitter influence research
Submitted by Sam Whitmore on Sat, 2009-11-21 22:00This is a great piece of Twitter influence research from WunderkindPR in ATL
SWMS Editorial Teleconference - Video Tools Workshop with David Strom
Submitted by Christy Whitmore on Thu, 2009-11-19 15:00SWMS Tool Workshop: Video, measurement
with special guest presenter David Strom
You know video is hot and getting hotter. But if you're in b-to-b, you're in a different game. Special guest David Strom demonstrates how online software demos have changed how companies like Symantec and Altiris get the word out. Also on the agenda: how best to get that tech video distributed far and wide... and a deep-dive on tools to help measure video success.
SWMS Analysis: WaggEd's New Twendz Pro
Submitted by Sam Whitmore on Wed, 2009-11-18 08:03Waggener Edstrom this week pushed further into the crowded analytics space with its debut of Twendz Pro, a web-based tool to measure Twitter influence.
SWMS Tweet: Twittering analysts
Submitted by Sam Whitmore on Mon, 2009-11-16 12:16Of the top 15 industry analysts who use Twitter, six are from....
SWMS Alert: Twitter Lists Change Everything
Submitted by Sam Whitmore on Mon, 2009-11-02 22:00Twitter lists are about to redefine influence in the eyes of the media-minded.
Journalists, bloggers, and analysts have begun publishing lists of their favorite Twitterers. The more lists these Twitterers make, the higher their influence.
