TechWeb
SWMS Editorial Teleconference -Stephen Wellman, Ziff Davis Enterprise
Submitted by Christy Whitmore on Thu, 2010-02-18 07:58February 2010
To capture the essence of this teleconference, go to the very end of our notes and begin reading backwards.Stephen Wellman is purely a 21st century editorial guy. Yes, he can write and report, but he doesn’t. Instead he orchestrates Ziff Davis Enterprise’s daily editorial performances. With intimate knowledge of SEO and web analytics, he knows pretty much at a glance which stories will click and which won’t. He knows which headlines and leads are winners and which aren’t. And he teaches all ZDE reporters and editors what he knows.
To understand how eWeek operates, and all of today’s IT trade reporters, for that matter, spend a few minutes inside the mind of Stephen Wellman.
Your odds of pitching success will rise dramatically.
SWMS Tweet: From the week of Feb 7, 2010
Submitted by Sam Whitmore on Thu, 2010-02-11 22:00SWMSTweet from the week of 2/7/09
SWMS Research and Insight: A look at unified communications reporting
Submitted by Sam Whitmore on Mon, 2010-01-25 13:53An overview of unified communications reporting in the trades:
SWMS Analysis: The Dawn of E-Reader Content, and a TechWeb response
Submitted by Sam Whitmore on Thu, 2010-01-14 22:00SWMS Tech Edit Spotlight: 2010 Editorial Preview on B-to-B tech edit
Submitted by Sam Whitmore on Tue, 2010-01-05 14:59
January 2010
The trade publishers are as frustrated as you are. They wish they had more advertising, too. So they’re diversifying, into virtual trade shows, newsletters, face-to-face events… they’re chasing the money. Just like you would.
For PR, that means that you’ll have to do your job in parallel. You’ll pitch reporters and reviewers as you always have. And you’ll stay abreast of all the non-traditional opportunities in b-to-b media, and seize those opps.
Your clients will have to help you. They need to create digital content assets — audio, video, Flash — to get you into this new game.
Below are the edit themes we’re most likely to see this year. Here’s to a successful 2010!
SWMS Editorial Teleconference: Fritz Nelson, TechWeb TV
Submitted by Sam Whitmore on Tue, 2009-09-29 14:45
Fritz Nelson, executive producerTechWeb TV
September 2009
You won’t find a more experienced tech b-to-b video producer than Fritz Nelson. Luckily for PR, he’s quite responsive and wants to open his door for virtually any worthy tech vendor. But these are early days, and tech PR hasn’t quite figured out how best to harness the power of TechWeb TV. The gist of Fritz’s advice: your executive must speak directly and answer the questions. They also can demo their software products using TechWeb’s Reviewcam tools. A new live San Francisco-based TechWeb show called “Valley View” has been soft-launched and will be rolled out full-force in 2010. And Fritz Nelson will be at the center of it all.
Tech Edit Spotlight: Tech Video - tools, tactics and tips
Submitted by Christy Whitmore on Mon, 2009-09-21 14:52Tech Edit Spotlight on Tech Video
September 2009
What exactly is "good" tech video? And could you sell that definition to your clients? This SWMS Tech Edit Spotlight will answer both questions. Trade and business media often don't understand their own intentions with their video efforts, making it difficult for PR pros to pitch ideas. Some edit outlets accept B-roll, but what kind and under what circumstances? And what must clients do to succeed in the video era? You'll be surprised at how easy it can be.
SWMS Editorial Teleconference - Mike Fratto, Byte and Switch, Network Computing
Submitted by Christy Whitmore on Mon, 2009-08-31 18:03Mike Fratto
site editor Byte and Switch
editor, Network Computing
August 2009
A tech publication re-launch? Network Computing returned to the scene in Aug. as a digital edition (no print). TechWeb/CMP veteran Mike Fratto oversees NC’s re-emergence and, below, sheds light on how to get coverage.
SWMS Reporter's Notebook: Ohlhorst, TechWeb, BusinessWeek
Submitted by Sam Whitmore on Mon, 2009-08-17 15:59SWMS Reporter's Notebook: Ohlhorst, TechWeb, BusinessWeek
Monday, August 17, 2009
Former CMP and Ziff Davis Media editor Frank Ohlhorst is preparing to launch Channel Tech Center, a new edit-driven site serving resellers.
