TechCrunch
SWMS Strategic: Behind TechCrunch TV
Submitted by Sam Whitmore on Fri, 2010-07-16 12:31
TechCrunch TV creative director Paul Carr is braced for the barbs. He co-hosts a TCTV show preemptively named "Too Long, Didn't Watch." He responds swiftly to viewer criticisms. In this Apr. 25 blog post, Carr concedes that "from a technical standpoint, I have absolutely no idea what I'm doing: I'm a content person, not a broadcasting or technology person -- so I've been busily surrounding myself with people who have been doing that stuff for years."
SWMS Facebook Group: Latest Feed
Submitted by Christy Whitmore on Tue, 2010-07-06 18:41The latest from the SWMS subscriber only Facebook group. Not a member yet? Friend Sam Whitmore and we'll do the rest.
SWMS Tactical - "What Works?" Tips and Highlights from the first half of 2010
Submitted by Christy Whitmore on Tue, 2010-06-29 15:59As we reach the midway point of 2010, we thought we'd do something new: replay for you the most important takeaways from the 2010 SWMS editorial teleconferences so far. Hear the audio selections in which leading reporters, editors and bloggers dispense wisdom beyond the usual cliché “Don’t call… email.” We found four consistent themes throughout the first six months of the year: data, SEO, context, and content.
Data:
Julia Angwin, The Wall Street Journal
"Deeper than interactive graphics"
Sebastian Rupley, Gigaom
"We respond to good rich data"
David Sleight, Graphics Designer
Data: "The new wire service"
Robin Wauters, TechCrunch
Statictics: "Always interesting"
SEO:
Greg Jarboe, SEO-PR
"Keyword research is market research" and "Tag, tag, tag"
Stephen Wellman, Ziff Davis Enterprise
Coaches reporters on search performance
Context:
Charles Babcock, InformationWeek
"Cues and clues"
John Dix, Network World
"Diagram it!"
Content:
Omar Gallaga, NPR / Austin Statesman
"Sound livens it up"
Nick Wingfield, The Wall Street Journal
"Video footage is super helpful"
Nick Kolakowski, eWeek
Think "Spy photos"
SWMSTweet & SWMS Facebook Group - Latest Feeds
Submitted by Sam Whitmore on Mon, 2010-05-03 10:44Here are last week’s subscriber-only posts. (Not a follower? Let us know. All SWMS news and research subscribers are welcome. Please no RT or forwarding. Thanks!)
SWMS Analysis: The Real GigaOm, Mashable, RWW, TC, VB
Submitted by Sam Whitmore on Fri, 2010-04-30 21:00Everyone knows GigaOm, Mashable, ReadWriteWeb, TechCrunch and VentureBeat are blogs. They sure look like blogs. Articles are posts, and you can comment under each one.
But they're not just blogs anymore.
SWMS Research and Insight: Social ecommerce
Submitted by Sam Whitmore on Mon, 2010-01-25 11:41Social shopping influencers cross many publication types:
SWMS Editorial Teleconference -- Robin Wauters, TechCrunch
Submitted by Christy Whitmore on Thu, 2010-01-21 15:35Robin Wauters keeps an eye on the tech scene across the pond. He posts between five and six times a day on a variety of topics ranging from VC to virtual goods.
He’s happy to read your pitch but even if he likes your story idea, he may hand it off to another
TC reporter, who may not like it as much.
TC reporter, who may not like it as much.
TechCrunch reporters use Yammer to coordinate with one another. To boss Mike Arrington, it’s all the same whether Robin writes the piece or anyone else on his staff. So that’s something to beware of if you’re looking to court Robin — or really, anyone else at TC.
Robin works closely with Mike Butcher, who oversees all of TechCrunch’s European coverage. Study these notes: they’ll make a good travel guide for you.
SWMS Tech Edit Spotlight: 2010 Editorial Preview on B-to-B tech edit
Submitted by Sam Whitmore on Tue, 2010-01-05 14:59
January 2010
The trade publishers are as frustrated as you are. They wish they had more advertising, too. So they’re diversifying, into virtual trade shows, newsletters, face-to-face events… they’re chasing the money. Just like you would.
For PR, that means that you’ll have to do your job in parallel. You’ll pitch reporters and reviewers as you always have. And you’ll stay abreast of all the non-traditional opportunities in b-to-b media, and seize those opps.
Your clients will have to help you. They need to create digital content assets — audio, video, Flash — to get you into this new game.
Below are the edit themes we’re most likely to see this year. Here’s to a successful 2010!
SWMS Online Facebook Post: TechCrunch and the NewTek Tricaster
Submitted by Sam Whitmore on Sun, 2009-11-22 22:00How TechCrunch Produces Live Video in the Field
-- SWMS Content Exclusive to Our Facebook Group --
-- SWMS Content Exclusive to Our Facebook Group --
Offering a live video stream to your next F2F event is no longer a luxury. Customers and prospects expect it.
SWMS Research and Insight: Contributed content opps - CRM, Cloud
Submitted by Sam Whitmore on Thu, 2009-10-01 14:53A list of ideas about placing contributed content for CRM and cloud computing.
