TechCrunch
SWMS Research and Insight: Social ecommerce
Submitted by Sam Whitmore on Mon, 2010-01-25 11:41Social shopping influencers cross many publication types:
SWMS Editorial Teleconference -- Robin Wauters, TechCrunch
Submitted by Christy Whitmore on Thu, 2010-01-21 15:35Robin Wauters keeps an eye on the tech scene across the pond. He posts between five and six times a day on a variety of topics ranging from VC to virtual goods.
He’s happy to read your pitch but even if he likes your story idea, he may hand it off to another
TC reporter, who may not like it as much.
TC reporter, who may not like it as much.
TechCrunch reporters use Yammer to coordinate with one another. To boss Mike Arrington, it’s all the same whether Robin writes the piece or anyone else on his staff. So that’s something to beware of if you’re looking to court Robin — or really, anyone else at TC.
Robin works closely with Mike Butcher, who oversees all of TechCrunch’s European coverage. Study these notes: they’ll make a good travel guide for you.
SWMS Tech Edit Spotlight: 2010 Editorial Preview on B-to-B tech edit
Submitted by Sam Whitmore on Tue, 2010-01-05 14:59
January 2010
The trade publishers are as frustrated as you are. They wish they had more advertising, too. So they’re diversifying, into virtual trade shows, newsletters, face-to-face events… they’re chasing the money. Just like you would.
For PR, that means that you’ll have to do your job in parallel. You’ll pitch reporters and reviewers as you always have. And you’ll stay abreast of all the non-traditional opportunities in b-to-b media, and seize those opps.
Your clients will have to help you. They need to create digital content assets — audio, video, Flash — to get you into this new game.
Below are the edit themes we’re most likely to see this year. Here’s to a successful 2010!
SWMS Online Facebook Post: TechCrunch and the NewTek Tricaster
Submitted by Sam Whitmore on Sun, 2009-11-22 22:00How TechCrunch Produces Live Video in the Field
-- SWMS Content Exclusive to Our Facebook Group --
-- SWMS Content Exclusive to Our Facebook Group --
Offering a live video stream to your next F2F event is no longer a luxury. Customers and prospects expect it.
SWMS Research and Insight: Contributed content opps - CRM, Cloud
Submitted by Sam Whitmore on Thu, 2009-10-01 14:53A list of ideas about placing contributed content for CRM and cloud computing.
SWMS Editorial Teleconference: John Biggs, CrunchGear
Submitted by Christy Whitmore on Mon, 2009-09-21 14:17John Biggs, editor
CrunchGear
September 2009
John Biggs is one another of the modern-day influencers who writes both for blogs and a MSM outlet, in this case the New York Times. He’s a posting machine. He’d rather post often than thoroughly, so keep your pitch ideas simple. He’s also in the market for images. Have them ready. Also remember that he’s a guy’s guy and he writes for guys, so think like one and you’ll get along just fine.
SWMS Coverage Analysis: TechCrunch50, Part 2
Submitted by Sam Whitmore on Thu, 2009-09-17 16:26SWMS Coverage Analysis: TechCrunch50, Part 2
Thursday, September 17, 2009
This week's TechCrunch50 conference coverage fell into several buckets. Understanding them might inform your future pitching strategies.
SWMS Coverage Analysis: TechCrunch50, Part 1
Submitted by Sam Whitmore on Wed, 2009-09-16 16:23SWMS Coverage Analysis: TechCrunch50, Part 1
Wednesday, September 16, 2009
How many media members will cover your event if you let 'em in free?
SWMSTweet Supplement: TechCrunch 50 2009
Submitted by Sam Whitmore on Tue, 2009-09-15 21:00About 13 percent of the media outlets invited to TechCrunch50
SWMSTweet Supplement: Apple Live-Blog Coverage
Submitted by Sam Whitmore on Thu, 2009-09-10 21:00Good luck finding Apple coverage in TechCrunch.
