storytelling
SWMS Strategic: Visual Storytelling, Problem and Solution
Submitted by Sam Whitmore on Tue, 2010-06-29 15:37Visual storytelling is one slow train, isn't it? Why doesn't today's web content move people like books and movies do? Multimedia tools and powerful hardware abound. And we remain so easily captivated by drama, be it last fall's Balloon Boy hoax or last week's game-winning goal from Landon Donovan.
After attending a two-day visual storytelling summit in Washington state, we think we know why.
Formidable obstacles remain, especially for corporations not used to humanizing themselves.
SWMS Editorial Teleconference: Mike Cassidy, columnist, San Jose Mercury News
Submitted by Christy Whitmore on Tue, 2010-06-22 11:27
Mike Cassidy is among the last men standing at the venerable San Jose Mercury News. He also endures as a storyteller. Many pay lip service, but few of today’s journalists really know how to make a reader care — truly care — about a person they don’t even know.Mike’s writing evokes. It speaks. It’s stylish but not self-conscious.
It’s too bad more PR pros aren’t geared to help someone like this. All the potential is right here in these notes. He outlines several pitch approaches he’d consider.
Mike also says he will answer any e-mail addressed specifically to him (i.e. not blasts). Try him on that!
SWMS Editorial Teleconference: Storytelling Workshop with Adam Lashinsky
Submitted by Christy Whitmore on Tue, 2010-04-06 14:25
Journalists pay lip service to the value of storytelling, but precious few practice it anymore. That's why Fortune senior editor at large Adam Lashinsky has agreed to conduct a 30-minute storytelling workshop with us. He'll be deconstructing three articles and two videos, discussing everything from how they came about to difficulties encountered to outcomes. Do NOT miss this session.
SWMS Tweet: From the week of Feb 7, 2010
Submitted by Sam Whitmore on Thu, 2010-02-11 22:00SWMSTweet from the week of 2/7/09
SWMS Analysis: NYT Bits and Digital Storytelling
Submitted by Sam Whitmore on Wed, 2009-12-09 19:51New lead writer Nick Bilton says to expect "more graphics, audio slide shows, videos and data visualizations" in the New York Times Bits blog.
samwhitmore: last post was from @flypmedia, leaders in digital storytelling
Submitted by Sam Whitmore on Wed, 2009-08-05 13:57samwhitmore: last post was from @flypmedia, leaders in digital storytelling
Fortune's Foray into Digital Storytelling
Submitted by Sam Whitmore on Tue, 2009-06-02 03:12To glimpse the business magazine of tomorrow, spend some time with Fortune.com, which this week profiled Amazon.com and its new Kindle DX.
SWMS Editorial Teleconference: Michael Fitzgerald, freelancer
Submitted by Sam Whitmore on Mon, 2009-06-01 03:12Michael Fitzgerald
Freelancer
June 2009
Thoughtful and articulate, Michael Fitzgerald is a kind of journalist that journalism cannot survive without. He is a storyteller, who ties together disparate elements to engage and entertain a casual reader. As a freelancer, Michael did well in 2008. But publications keep missing their ad page forecasts, and editors are starting to accumulate pieces that they've purchased but have no room to run -- at least in print. PR pros have a vested interest in heeding Michael's words and helping him -- and all storytellers -- to be successful.
SWMS Research and Insight: The 2009 SWMS "Bucket List"
Submitted by Sam Whitmore on Thu, 2009-04-30 21:00Themes for the narrative: examples from Forbes, Fortune and Fast Company.
Without Portfolio
Submitted by Sam Whitmore on Mon, 2009-04-27 03:12Introducing the second issue of her publication, Conde Nast Portfolio editor-in-chief Joanne Lipman wrote:
