SMB

As b-to-b targets have shrunk, CFO Mag looms larger. And from what we hear, it's not an easy title to navigate.

Dave McCann oversees all CFO tech coverage, print and online.

He knows exactly how much tech talk his specialized audience can tolerate. He knows what constitutes "ROI" editorial and shares some insight into how to serve his and CFO's editorial appetite  -- including social media and visuals.

The FT's new b-to-b tech section -- "The Connected Business" -- debuts Sept. 15 in print and online. FT veteran Paul Taylor will edit the section and write a new column on home-office and SMB topics.

swmstweet: Harry McCracken's SMB webinar, done for Verizon this week, was set up by Federated Media - http://bit.ly/aj3Bu - good biz model for Harry.

 Self-publishing

In addition to the obvious task of publishing their own search-optimized videos on YouTube and elsewhere, the client has to get on BusinessWeek's Business Exchange

Veteran BusinessWeek columnist Stephen Wildstrom last Friday alerted us to the ever-growing list of BW journalists who use Twitter.

Larry Hooper, editor
ChannelWeb.com
January 2009

Larry Hooper oversees ChannelWeb, the online hub for CRN, VARBusiness and Government VAR.

Mansueto Ventures continues to delay the launch of Upstart Magazine, designed to serve entrepreneurs and SMBs.