slideshows
SWMS Editorial Teleconference - Chris Preimesberger, eWeek
Submitted by Christy Whitmore on Tue, 2011-06-07 21:00
Few reporters are savvier -- and friendlier to PR -- than eWeek's Chris Preimesberger. Join us as we learn how eWeek has reshaped its agenda in the face of shrinking staff and heightened competition, and what Chris's priorities are - specifically storage and Big Data - as we approach the backstretch of 2011.
Jon Brodkin, senior editor, Network World
Submitted by Christy Whitmore on Thu, 2011-01-20 15:05
Jon Brodkin digs deep on cloud and virtualization and if you're Microsoft or VMware, you already enjoy big coverage. But what about the subtleties of these hot trends? How does a small company break through?
For his Twitter followers, Jon's news sense -- and skepticism -- are legendary. He also has quite a few views a
bout PR.
Audio and webinar playbacks now available.
SWMS Editorial Teleconference - Laurianne McLaughlin, online managing editor, CIO.com
Submitted by Christy Whitmore on Thu, 2011-01-13 13:19
Laurianne McLaughlin doesn't write as much as she used to but has gained influence, as home page editor at CIO.com and custodian of the virtualization and cloud computing "drill down" sections.
CIO is a tough nut to crack but less so if you've got some chops in social media and clients who can hook you up with front-line IT pros. Laurianne's biggest job: to differentiate CIO's coverage.
Can you help her?
SWMS Targets: John Dix, Network World
Submitted by Christy Whitmore on Wed, 2010-05-05 08:06
Network World continues to be a must-pitch title for not just networking products, but IT in general. EIC John Dix has spent a half-hour with us to discuss NWW's edit trajectory for Q3 and Q4, as well as the title's contributed content opportunities. He also reveals how his team works with the IDG News Service as IDG continues to centralize its operations.
SWMS Targets: Nicholas Kolakowski, eWeek
Submitted by Christy Whitmore on Thu, 2010-03-11 16:41Layoffs claimed many an eWeek reporter in recent years, but are we noticing the up-and-comers?
Take a good look at a day in the life of a 21st century trade reporter. eWeek’s Nick Kolakowski has multiple huge beats. He writes, on average, five stories a day. He is inundated with PR pitches.
Yet he is open to PR service. He wants hi-res photography. He’s willing to meet face-to-face with your clients when in New York. He’ll even consider writing about small, up-and-coming companies, albeit in context with behemoths such as Microsoft.
eWeek is all about products and breaking news. Don’t bother pitching trend stories; they’ll never be written. There’s no time. Nick Kolakowski doesn’t have much time to ruminate. He’s on deadline. There goes his phone. He has to go now.
SWMS Research and Insights: Pitching Slideshows
Submitted by Sam Whitmore on Thu, 2009-09-10 21:00Q: Do you recommend pitching a how-to topic and getting the editor’s buy-in first, or would it be better to have the video already produced and send that way? If a video first runs on a client’s blog, would they still consider it?
SWMS Research and Insight: A few questions about slide shows, video
Submitted by Sam Whitmore on Thu, 2009-07-30 21:00If a video first runs on a client’s blog, would they still consider it?
Get the buy-in first... that way you might be able to build "middle ground" into it that pleases the client and also pleases PC World. If it's not a sales-y video with partisan tone, a publication will run it even though it has appeared on a blog.
SWMS Research and Insight: Vendor video, slideshows
Submitted by Sam Whitmore on Thu, 2009-07-30 15:09Ideas for getting IT and business publication distribution for your client's video:
eWeek's Struggles with Vendor-Generated Content
Submitted by Sam Whitmore on Mon, 2009-04-13 03:12At Ziff Davis Enterprise, eWeek still seeks vendor-supplied content for its news articles and slide shows.
Douglas MacMillan, BusinessWeek
Submitted by Sam Whitmore on Fri, 2009-02-13 03:12Douglas MacMillan, staff writer
BusinessWeek.com
February 2009
Douglas MacMillan ranks among the new breed of BusinessWeek tech reporters -- young, hungry and well-connected. He keeps his eye on social media and how it is changing the fundamentals of society.
