SEO
SWMS Tech Edit Spotlight: SEO trends and tips 2012
Submitted by Sam Whitmore on Wed, 2011-11-16 10:47With special guests:
Mike Vizard, contributing editor IT BusinessEdge
Scot Finnie, EIC, Computerworld.com
SWMS Tactical - "What Works?" Tips and Highlights from the first half of 2010
Submitted by Christy Whitmore on Tue, 2010-06-29 15:59As we reach the midway point of 2010, we thought we'd do something new: replay for you the most important takeaways from the 2010 SWMS editorial teleconferences so far. Hear the audio selections in which leading reporters, editors and bloggers dispense wisdom beyond the usual cliché “Don’t call… email.” We found four consistent themes throughout the first six months of the year: data, SEO, context, and content.
Data:
Julia Angwin, The Wall Street Journal
"Deeper than interactive graphics"
Sebastian Rupley, Gigaom
"We respond to good rich data"
David Sleight, Graphics Designer
Data: "The new wire service"
Robin Wauters, TechCrunch
Statictics: "Always interesting"
SEO:
Greg Jarboe, SEO-PR
"Keyword research is market research" and "Tag, tag, tag"
Stephen Wellman, Ziff Davis Enterprise
Coaches reporters on search performance
Context:
Charles Babcock, InformationWeek
"Cues and clues"
John Dix, Network World
"Diagram it!"
Content:
Omar Gallaga, NPR / Austin Statesman
"Sound livens it up"
Nick Wingfield, The Wall Street Journal
"Video footage is super helpful"
Nick Kolakowski, eWeek
Think "Spy photos"
SWMS Editorial Teleconference - Tech Edit Spotlight on SEO, with special guest Greg Jarboe
Submitted by Christy Whitmore on Mon, 2010-01-11 13:02
Is the media turning a deaf ear to your supplications? The hell with 'em -- do it yourself. Our year begins with a 2010 update on search engine optimization with SEO-PR co-founder Greg Jarboe, himself a longtime veteran of the PR business. Google's new algorithms are but one change you'll need to know about. Look for many more hands-on workshops from SWMS as the new year unfolds.
