New York Times

For further reference see the following SWMS Alert:

SWMS Alert: Bloomberg/Reuters Thought Leadership

Related Links to today's FMO forum:

Pulitzer prize-winning New York Times reporter Matt Richtel will discuss how multi-story packages come together, from their shaping with editors to their development with the NYT art department, to their amplification through social media. Richtel has produced several big packages for the NYT -- will your client be part of the next one?

 The latest feed including insights from/on BusinessInsider, Computerworld, New York Times, TechCrunch, Gigaom and more...

Visualization and storytelling. This was, and remains, good news for PR. What has Nick learned during his first year at Bits? What are his revised goals, and the associated PR opportunities?

Pitching infographics is a great new way to get edit attention.

But there's an art to it. The data must be newsworthy. PR must understand edit workflow. But the payoff can be sweet.

We've studied this topic for a year or more. Here's the state of the art.

The latest from @SWMSTweet. Brad Stone making moves, Jon Fortt on his new job, Bloomberg BusinessWeek nuggets, pitching TechCrunchTV, and more.

We learned a lot this week from the Gizmodo/iPhone affair -- mostly that the blogs kicked MSM's ass.

Looking for edit leadership? Look to the independents.

From our subscriber only feed @SWMSTweet:

The techiest journalists delivered the best iPad coverage today. Hands down.

CES 2010 is something to watch. Sure, you can read about it. But you don't need to. Video alone will do the job.