InfoWorld

.Read on for insights about:

• workflow among editors and artists
• which story types get access to the artists and which don't
• trends in page design and SEO
• impact of tablets
• tools and forms that presage "graphics self-service" for reporters and editors

Here are last week’s subscriber-only posts. (Not a follower? Let us know. All SWMS news and research subscribers are welcome. Please no RT or forwarding. Thanks!)

IDG edit. dir. John Gallant: Social media drives between 10%- 25% of IDG's enterprise site traffic. IDG's home pages (IW.com, CW.com) get more traffic than its other pages.

The era of "vendor-as-publisher" is here. The trick: finding vendors who grasp publishing's editorial values: clarity, credibility, service.

Got 2 min. to see some good vendor content? It's a primer on botnets -- funny, smart, with a call to action. http://bit.ly/bkfE7h 

An overview of unified communications reporting in the trades:

A list of ideas about placing contributed content for CRM and cloud computing.

September 2009

What exactly is "good" tech video? And could you sell that definition to your clients? This SWMS Tech Edit Spotlight will answer both questions. Trade and business media often don't understand their own intentions with their video efforts, making it difficult for PR pros to pitch ideas. Some edit outlets accept B-roll, but what kind and under what circumstances? And what must clients do to succeed in the video era? You'll be surprised at how easy it can be.

IDG Friday announced layoffs across the IDG Enterprise group, comprising CIO, Computerworld, CSO, Industry Standard, InfoWorld, IT World, Network World and DEMO.

A 17-year-veteran of Ziff Davis, Eric Lundquist this week joined IDG to build a family of targeted web sites for Computerworld and InfoWorld.

* Fortune last week laid off writers John Simons and Matthew Boyle, senior writer Paul Sloan and assistant managing editor Cait Murphy.

Video is hot. It's cheaper than ever to produce, and fresh distribution channels are emerging. On the consumer tech front, CNET Networks yesterday announced CNET TV, a video-on-demand (VOD) package of instructional content, news and reviews to be available in June through Cox Communications, TVN Entertainment and TiVo, and on the web later this summer. The videos will run 15 minutes and will feature CNET editors and reviewers on camera. ClickZ filed this article yesterday.