InformationWeek
SWMS Tactical - "What Works?" Tips and Highlights from the first half of 2010
Submitted by Christy Whitmore on Tue, 2010-06-29 15:59As we reach the midway point of 2010, we thought we'd do something new: replay for you the most important takeaways from the 2010 SWMS editorial teleconferences so far. Hear the audio selections in which leading reporters, editors and bloggers dispense wisdom beyond the usual cliché “Don’t call… email.” We found four consistent themes throughout the first six months of the year: data, SEO, context, and content.
Data:
Julia Angwin, The Wall Street Journal
"Deeper than interactive graphics"
Sebastian Rupley, Gigaom
"We respond to good rich data"
David Sleight, Graphics Designer
Data: "The new wire service"
Robin Wauters, TechCrunch
Statictics: "Always interesting"
SEO:
Greg Jarboe, SEO-PR
"Keyword research is market research" and "Tag, tag, tag"
Stephen Wellman, Ziff Davis Enterprise
Coaches reporters on search performance
Context:
Charles Babcock, InformationWeek
"Cues and clues"
John Dix, Network World
"Diagram it!"
Content:
Omar Gallaga, NPR / Austin Statesman
"Sound livens it up"
Nick Wingfield, The Wall Street Journal
"Video footage is super helpful"
Nick Kolakowski, eWeek
Think "Spy photos"
SWMS Editorial Teleconference: Charles Babcock, InformationWeek
Submitted by Christy Whitmore on Tue, 2010-05-11 11:55
InformationWeek's Charlie Babcock ranks among the industry's most elusive reporters. He's genial and helpful -- if you can reach him. It's the curse of versatility: the more you cover and the better you cover it, the more popular you get with PR. Charlie will be discussing his new book on cloud computing, as well as the kind of service he seeks from PR.
SWMS Research and Insight: A look at unified communications reporting
Submitted by Sam Whitmore on Mon, 2010-01-25 13:53An overview of unified communications reporting in the trades:
SWMS Tweet: Week of Jan 11, 2010
Submitted by Sam Whitmore on Fri, 2010-01-15 11:39 SWMS Tweet: Week of Jan 11, 2010: mobile readers, and the ecosystem of e-tablet publishing
SWMS Tech Edit Spotlight: 2010 Editorial Preview on B-to-B tech edit
Submitted by Sam Whitmore on Tue, 2010-01-05 14:59
January 2010
The trade publishers are as frustrated as you are. They wish they had more advertising, too. So they’re diversifying, into virtual trade shows, newsletters, face-to-face events… they’re chasing the money. Just like you would.
For PR, that means that you’ll have to do your job in parallel. You’ll pitch reporters and reviewers as you always have. And you’ll stay abreast of all the non-traditional opportunities in b-to-b media, and seize those opps.
Your clients will have to help you. They need to create digital content assets — audio, video, Flash — to get you into this new game.
Below are the edit themes we’re most likely to see this year. Here’s to a successful 2010!
SWMS Tweet: InformationWeek Layoffs
Submitted by Sam Whitmore on Mon, 2009-12-07 12:28InformationWeek layoffs -
From @SWMSTweet
SWMS Editorial Teleconference - Thomas Claburn, InformationWeek
Submitted by Christy Whitmore on Mon, 2009-11-16 22:00SWMS Editorial Teleconference
Thomas Claburn, editor at large
InformationWeek
November 2009
InformationWeek editor-at-large Thomas Claburn lays out his edit vision for 2010. His beat: Google and Microsoft, but there's some security on there, some cloud computing. Since just about every vendor contends with Google and Microsoft in some way, Claburn's views carry weight. Be with us as we learn what he's looking for from tech PR and one year winds down and another begins.
SWMS Research and Insight: Contributed content opps - CRM, Cloud
Submitted by Sam Whitmore on Thu, 2009-10-01 14:53A list of ideas about placing contributed content for CRM and cloud computing.
SWMS Online Facebook Post: InformationWeek Analytics Relaunches
Submitted by Sam Whitmore on Wed, 2009-09-09 21:00InformationWeek Analytics Relaunches
Even though it is not an editorial operation, we still pay close attention to InformationWeek Analytics.
