IDG

Media playback files now available:

What lies ahead in 2012? Eight tech journalists let fly last night at PRSA’s jam-packed Media Predicts gala in Mountain View, CA.

James Niccolai runs IDG News Service's West Coast bureau and covers enterprise software and more. While IDG's brands do operate as they wish, they depend on IDGNS to crank out breaking news and to collaborate on big-picture projects. Are you in on those? What are you missing?

IDG's Chief Content Officer and Editorial Director of IDG Enterprise, John Gallant, also joins the teleconference. He talks about special reports and how the IDG News Service complements news gathering at Computerworld, Network World and CIO.

We spent much of yesterday catching up with folks at IDG Enterprise, headquartered in Framingham, MA. Lots going on there behind the scenes.

Here are the latest feeds from @SWMSTweet in case you missed  them:

(Not a member? @SWMSTweet is available for all of our News and Research subscribers. Contact sam @ mediasurvey.com to be included.)

Jon Brodkin digs deep on cloud and virtualization and if you're Microsoft or VMware, you already enjoy big coverage. But what about the subtleties of these hot trends? How does a small company break through?

For his Twitter followers, Jon's news sense -- and skepticism -- are legendary. He also has quite a few views about PR.

Audio and webinar playbacks now available.

.Read on for insights about:

• workflow among editors and artists
• which story types get access to the artists and which don't
• trends in page design and SEO
• impact of tablets
• tools and forms that presage "graphics self-service" for reporters and editors

The latest SWMSTweet feeds, on Priya Ganapati, editorial art departments, social media RFPs and more...

Veteran tech editor Keith Shaw now oversees multimedia for Computerworld and CIO in addition to Network World. Does this mean a triple-dipping opportunity for PR? Keith walks us you through his new responsibilities and point out new tech PR pitching opps. He also discusses what he's learning about production and distribution and speculates on what lies ahead for him and for IDG in 2011.

Audio and webinar playbacks now available:

Many vendors produce good tech content.

But what exactly is "good" vendor content?

Does it need to be as good as "editorial" content? Which vendors do the best job of producing vendor content -- and what did that content actually accomplish? We'll answer those questions and more in this special SWMS Tech Edit Spotlight.