IDG
SWMSTweet stream: Week of Jan. 18
Submitted by Sam Whitmore on Sat, 2010-01-23 11:47SWMS Alert: IDG's Command-and-Control Center
Submitted by Sam Whitmore on Thu, 2010-01-21 22:00IDG employs more than 70 IT journalists in the U.S. alone. It's great to have such a big resource -- if you can coordinate it and show results. If you can't, it's blood in the water when Sharky the Budget Cutter swims by.
SWMS Tweet: Week of Jan 11, 2010
Submitted by Sam Whitmore on Fri, 2010-01-15 11:39 SWMS Tweet: Week of Jan 11, 2010: mobile readers, and the ecosystem of e-tablet publishing
SWMS Tech Edit Spotlight: 2010 Editorial Preview on B-to-B tech edit
Submitted by Sam Whitmore on Tue, 2010-01-05 14:59
January 2010
The trade publishers are as frustrated as you are. They wish they had more advertising, too. So they’re diversifying, into virtual trade shows, newsletters, face-to-face events… they’re chasing the money. Just like you would.
For PR, that means that you’ll have to do your job in parallel. You’ll pitch reporters and reviewers as you always have. And you’ll stay abreast of all the non-traditional opportunities in b-to-b media, and seize those opps.
Your clients will have to help you. They need to create digital content assets — audio, video, Flash — to get you into this new game.
Below are the edit themes we’re most likely to see this year. Here’s to a successful 2010!
SWMS Editorial Teleconference - Nick Barber, online video producer, IDG News Service
Submitted by Christy Whitmore on Tue, 2009-12-08 15:18Nick Barber, online video producer
IDG News Service
December 2009
He's the IDG "influencer" you probably don't know much about. Yet his work is seen worldwide and gets traction few other IDG journalists can claim. Do you know the kinds of video segments Nick Barber cranks out each week during his "World Tech Update"? Does he accept B-roll? If so, what kinds? Which IDG brands carry his stuff? Get the answer to these questions and much more in this SWMS Editorial Teleconference.
Facebook Post: Ed Bott Takes IDG to Task
Submitted by Sam Whitmore on Mon, 2009-12-07 22:00Ed Bott Takes IDG to Task
Facebook Post: IDG's TechDispenser
Submitted by Sam Whitmore on Mon, 2009-12-07 22:00IDG's TechDispenser -- Roll Your Own E-Newsletters
SWMS Tweet: IDG user generated newsletters/Tech Dispenser UPDATED 11/23
Submitted by Sam Whitmore on Mon, 2009-11-23 12:11IDG to launch "user-generated newsletters" on Nov. 30
SWMSTweet: IDG's Social Intensity Audits
Submitted by Sam Whitmore on Sun, 2009-10-04 21:00swmstweet Here's IDG's plan to help tech vendors make their own content more viral
