IDG
SWMS Tech Edit Spotlight: Vendor Content: Animations, guerilla video, and more
Submitted by Sam Whitmore on Wed, 2010-07-21 08:03Many vendors produce good tech content.
But what exactly is "good" vendor content?
Does it need to be as good as "editorial" content? Which vendors do the best job of producing vendor content -- and what did that content actually accomplish? We'll answer those questions and more in this special SWMS Tech Edit Spotlight.
SWMSTweet: Weeks 4/5/10 and 4/12/10
Submitted by Sam Whitmore on Wed, 2010-04-21 13:40From our subscriber only feed @SWMSTweet:
SWMS Alert: IDG's Social Media Task Force
Submitted by Sam Whitmore on Tue, 2010-04-06 21:00
Social media is serious business at IDG. Its reporters and editors must excel editorially. Starting in 2010, they also must excel at driving traffic to their stories.
Says IDG chief content officer John Gallant:
SWMS Tweet & SWMS Online on Facebook: 3/11 – 3/28
Submitted by Sam Whitmore on Mon, 2010-03-29 08:07Back from 2 months of travel, we have lots to catch up on. In case you missed the live feeds blow is the recap:
PLEASE NOTE SWMS TELECONFERENCE SCHEDULE CHANGE: Mar. 30: Deb Donston and Jason Brooks discuss the new eWeek labs community site. "Social media monitoring tools" now 5/17.
SWMSTweet stream: Week of Jan. 18
Submitted by Sam Whitmore on Sat, 2010-01-23 11:47SWMS Alert: IDG's Command-and-Control Center
Submitted by Sam Whitmore on Thu, 2010-01-21 22:00IDG employs more than 70 IT journalists in the U.S. alone. It's great to have such a big resource -- if you can coordinate it and show results. If you can't, it's blood in the water when Sharky the Budget Cutter swims by.
SWMS Tweet: Week of Jan 11, 2010
Submitted by Sam Whitmore on Fri, 2010-01-15 11:39 SWMS Tweet: Week of Jan 11, 2010: mobile readers, and the ecosystem of e-tablet publishing
SWMS Tech Edit Spotlight: 2010 Editorial Preview on B-to-B tech edit
Submitted by Sam Whitmore on Tue, 2010-01-05 14:59
January 2010
The trade publishers are as frustrated as you are. They wish they had more advertising, too. So they’re diversifying, into virtual trade shows, newsletters, face-to-face events… they’re chasing the money. Just like you would.
For PR, that means that you’ll have to do your job in parallel. You’ll pitch reporters and reviewers as you always have. And you’ll stay abreast of all the non-traditional opportunities in b-to-b media, and seize those opps.
Your clients will have to help you. They need to create digital content assets — audio, video, Flash — to get you into this new game.
Below are the edit themes we’re most likely to see this year. Here’s to a successful 2010!
SWMS Editorial Teleconference - Nick Barber, online video producer, IDG News Service
Submitted by Christy Whitmore on Tue, 2009-12-08 15:18Nick Barber, online video producer
IDG News Service
December 2009
He's the IDG "influencer" you probably don't know much about. Yet his work is seen worldwide and gets traction few other IDG journalists can claim. Do you know the kinds of video segments Nick Barber cranks out each week during his "World Tech Update"? Does he accept B-roll? If so, what kinds? Which IDG brands carry his stuff? Get the answer to these questions and much more in this SWMS Editorial Teleconference.
Facebook Post: Ed Bott Takes IDG to Task
Submitted by Sam Whitmore on Mon, 2009-12-07 22:00Ed Bott Takes IDG to Task
