IDC

Three leading tech publishers are differing on the roles of social media.

IDG increasingly sees it as a way for tech vendors to generate better marketing content and higher sales. Archrivals TechWeb and TechTarget seem to disagree.

Twitter use among leading industry analysts isn't as strong as it may appear.

As promised, today we look at how Cisco's Nexus 7000 launch strategy played out, and how you or your clients might "borrow" some of Cisco's ideas.