Gigaom

Colleen joined GigaOm last month and will patrol the startup beat.

Get in on the ground floor with her, learning her needs and what she'll be doing to differentiate her reporting from rivals.

"GigaOm" isn't just a blog. There are myriad ways in which GigaOm can deliver results for a good PR pro. But the opportunities aren't always obvious. Join us as we explore the nooks and crannies of GigaOm's paid content, events and forthcoming video efforts -- as well as its network of well-read, syndicated blogs.

 The latest feed including insights from/on BusinessInsider, Computerworld, New York Times, TechCrunch, Gigaom and more...

Sure as you're born, Facebook Places will come up in that meeting or conference call later today. You'll need to be cogent. What's your method?

For what it's worth, here's ours:

Pitching infographics is a great new way to get edit attention.

But there's an art to it. The data must be newsworthy. PR must understand edit workflow. But the payoff can be sweet.

We've studied this topic for a year or more. Here's the state of the art.

As we reach the midway point of 2010, we thought we'd do something new: replay for you the most important takeaways from the 2010 SWMS editorial teleconferences so far. Hear the audio selections in which leading reporters, editors and bloggers dispense wisdom beyond the usual cliché “Don’t call… email.” We found four consistent themes throughout the first six months of the year: data, SEO, context, and content. 

Data:

Julia Angwin, The Wall Street Journal
"Deeper than interactive graphics"

Sebastian Rupley, Gigaom
"We respond to good rich data"

David Sleight, Graphics Designer
Data: "The new wire service"

Robin Wauters, TechCrunch
Statictics: "Always interesting"

SEO:

Greg Jarboe, SEO-PR
"Keyword research is market research"  and "Tag, tag, tag"

Stephen Wellman, Ziff Davis Enterprise
Coaches reporters on search performance

Context:

Charles Babcock, InformationWeek
"Cues and clues"

John Dix, Network World
"Diagram it!"

Content:

Omar Gallaga, NPR / Austin Statesman
"Sound livens it up"

Nick Wingfield, The Wall Street Journal
"Video footage is super helpful"

Nick Kolakowski, eWeek
Think "Spy photos"

Here are last week’s subscriber-only posts. (Not a follower? Let us know. All SWMS news and research subscribers are welcome. Please no RT or forwarding. Thanks!)

Everyone knows GigaOm, Mashable, ReadWriteWeb, TechCrunch and VentureBeat are blogs. They sure look like blogs. Articles are posts, and you can comment under each one.

But they're not just blogs anymore.

GigaOm's paid content business, GigaOm Pro, is running about 100 percent above plan, Malik tells us. Om is mum on revenues and number of subscribers. He's looking to hire a publisher/marketing chief to help GigaOm Pro generate big cash next year.

Can paid content help secure GigaOm's future?

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