Fortune

@SWMSTweet this week: Fortune’s themes, Klint Finley – journanalyst, get to know know Mass Relevance and more…

Fortune next year will do something that drastically affects PR people.

AdWeek wrote about it: bit.ly/qRvrUo

Fortune figured out that it sells more advertising when it offers theme issues... like "The Fortune 500" issue, for example... big and fat.

New to Fortune.com, senior technology editor Matt Vella joins us to discuss his goals -- the importance of people and innovation among them. Read on.

Looking for coverage in Fortune?

Don't forget its blogs. In her return to the SWMS teleconference series, Michal Lev-Ram walks us through her recent work and why she chose the stories she did. She'll also discuss her video work and where PR pros can help.

A round-up of private, subscriber-only  "bonus coverage" related to our most recent SWMS Alerts.

All SWMS news and research subscribers are all invited to join us. Follow @SWMSTweet.

Fortune and Fast Company both tell great stories -- in very different ways. Analyze two recent print issues and you’ll see their predominant traits: 

In our latest update from @SWMSTweet and SWMS Online on Facebook:

Fortune, Forbes, Time, Technologizer, WaPo, Techweb, The Wall Street Journal, Wired, Demand Media, Business Insider, tablets, paywalls, crowdsourcing and more.

The latest from @SWMSTweet. Brad Stone making moves, Jon Fortt on his new job, Bloomberg BusinessWeek nuggets, pitching TechCrunchTV, and more.

Journalists pay lip service to the value of storytelling, but precious few practice it anymore. That's why Fortune senior editor at large Adam Lashinsky has agreed to conduct a 30-minute  storytelling workshop with us. He'll be deconstructing three articles and two videos, discussing everything from how they came about to difficulties encountered to outcomes. Do NOT miss this session.

CES 2010 is something to watch. Sure, you can read about it. But you don't need to. Video alone will do the job.