Forbes

Who's done the best job covering Microsoft's offer to buy Yahoo? Having scrutinized coverage from more than a dozen outlets, we'd have to say that as of Sunday night, the hands-down winner was Silicon Alley Insider.

The Beat

Victoria likes to call it "software in Silicon Valley" (with a basic emphasis on enterprise). She writes often in the first- and second-person - a highly voiced style. She averages about 20 articles a year but the total varies by story length and amount of reporting needed. She also writes a regular monthly column that "looks more at start-ups," and you'll also find her frequently on Forbes on Fox.

Bruce appreciates a pitch that has "already thought through the story for Forbes. When the email comes it has character, challenge, obstacles overcome, the drama and the result." If you can add to that "disruption -- clear evidence of how this little company is changing the balance of power against a mighty Cisco or Microsoft or Exxon…our stock and trade is little guy picking on big guy."

Show me the money

Obviously, a $5 magazine won't take all of the credit for making anyone smarter or richer. Dennis does believe, however, that Forbes shows the readers "people who got smarter or richer" and offers "enlightenment." The main intention is to inform the reader about wealth and how to get it.