events
SWMS Alert: Fast Company's SF Success
Submitted by Christy Whitmore on Thu, 2011-11-03 10:12 
Silicon Valley tech edit events – TechCrunch Disrupt, DEMO, Web 2.0 – tend to focus on the tech. Fast Company’s Innovation Uncensored, held yesterday in San Francisco, focused on the edit.
SWMS Targets: Dylan Tweney, executive editor, VentureBeat
Submitted by Christy Whitmore on Fri, 2011-09-16 12:01
VentureBeat is accelerating. A growing staff, expanding beat coverage, a brisk events series. Where will it place in today’s tumultuous tech media landscape?
Executive editor Dylan Tweney takes us for a look under the hood.
SWMSTweet: TechCrunch Disrupt, DEMO, and admonishments from a Bloomberg Veteran...
Submitted by Sam Whitmore on Wed, 2011-09-14 21:00This week on SWMSTweet:
SWMS Targets: Ari Levy, Bloomberg News
Submitted by Christy Whitmore on Fri, 2011-09-09 14:01
Macroeconomic angles.- VC advice on up and comers.
- The anatomy of stories that make it to both Bloomberg News and Bloomberg BusinessWeek.
- Why PR events are worth the money and the time.
All this and more in our discussion with Bloomberg News reporter Ari Levy. Read on.
SWMS Editorial Teleconference - Ben Parr, co-editor Mashable
Submitted by Sam Whitmore on Tue, 2011-01-04 15:51
Mashable co-editor Ben Parr is as prolific as they come.
Cranks out copy. Steers the site strategically. Plans events.
The truth is, Ben loves science. His ambitions exceed those of any web site.
Learn more about how Ben thinks -- how he sees the evolution of the web -- and how PR pros can rise above the din.
Audio and Webinar links now available.
SWMS Facebook Group & @SWMSTweet: Latest Feeds
Submitted by Sam Whitmore on Tue, 2010-08-31 15:59The latest subscriber only feeds on VMWorld, TheStartupDigest, The Google Beat, moves at the FT, The Dachis Group and much more...
SWMS Editorial Teleconference - David McCann, senior editor, technology, CFO Magazine
Submitted by Christy Whitmore on Wed, 2010-08-18 12:59
As b-to-b targets have shrunk, CFO Mag looms larger. And from what we hear, it's not an easy title to navigate.
Dave McCann oversees all CFO tech coverage, print and online.
He knows exactly how much tech talk his specialized audience can tolerate. He knows what constitutes "ROI" editorial and shares some insight into how to serve his and CFO's editorial appetite -- including social media and visuals.
SWMS Coverage Analysis: Apple's iPad
Submitted by Sam Whitmore on Wed, 2010-01-27 14:34The techiest journalists delivered the best iPad coverage today. Hands down.
SWMS Tech Edit Spotlight: 2010 Editorial Preview on B-to-B tech edit
Submitted by Sam Whitmore on Tue, 2010-01-05 14:59
January 2010
The trade publishers are as frustrated as you are. They wish they had more advertising, too. So they’re diversifying, into virtual trade shows, newsletters, face-to-face events… they’re chasing the money. Just like you would.
For PR, that means that you’ll have to do your job in parallel. You’ll pitch reporters and reviewers as you always have. And you’ll stay abreast of all the non-traditional opportunities in b-to-b media, and seize those opps.
Your clients will have to help you. They need to create digital content assets — audio, video, Flash — to get you into this new game.
Below are the edit themes we’re most likely to see this year. Here’s to a successful 2010!
SWMS Coverage Analysis: TechCrunch50, Part 2
Submitted by Sam Whitmore on Thu, 2009-09-17 16:26SWMS Coverage Analysis: TechCrunch50, Part 2
Thursday, September 17, 2009
This week's TechCrunch50 conference coverage fell into several buckets. Understanding them might inform your future pitching strategies.
