CBS
SWMS Tech Edit Spotlight: Product Launches - with BONUS Content!
Submitted by Christy Whitmore on Fri, 2010-10-15 08:57Planning a launch? The client expects big things. Probably too big. With a bit of imagination, you can deliver good results even when the usual suspects take a pass, but what constitutes success in today's media environment?
We heard from:
Fritz Nelson - TechWeb
Dylan Tweney - Wired.com
Charles Cooper - CBSNews.com
David Spark - Spark Media Solutions
Colin Crook - Voce Communications
Leigh Anne Varney - veteran indie PR pro
Tech Edit Spotlight: Tech Video - tools, tactics and tips
Submitted by Christy Whitmore on Mon, 2009-09-21 14:52Tech Edit Spotlight on Tech Video
September 2009
What exactly is "good" tech video? And could you sell that definition to your clients? This SWMS Tech Edit Spotlight will answer both questions. Trade and business media often don't understand their own intentions with their video efforts, making it difficult for PR pros to pitch ideas. Some edit outlets accept B-roll, but what kind and under what circumstances? And what must clients do to succeed in the video era? You'll be surprised at how easy it can be.
SWMS Research and Insight: Broadcast Producers, Reporters
Submitted by Sam Whitmore on Fri, 2009-07-31 21:00Broadcast Producers, Reporters on Tech
SWMS Research and Insight: National Coverage for Educational Topics
Submitted by Christy Whitmore on Thu, 2009-07-30 21:00National Coverage for Education Topics?
John Quain, New York Times...
Submitted by Sam Whitmore on Sun, 2009-03-01 03:12
John Quain, Freelancer
The New York Times, Fox Business News, CBS News
March 2009
You've seen John Quain on CBS Television and the Fox Business Network, and read his consumer tech reviews at NYTimes.com.
Charles Cooper, CBS Interactive
Submitted by Sam Whitmore on Sun, 2009-02-01 03:12Charles "Coop" Cooper, executive editor
CNET News
February 2009
Yes, he does podcasts and videos and uses Twitter, but Charles Cooper is "old school." He loves issues, preferably in historical context.
Jason Hiner, TechRepublic
Submitted by Sam Whitmore on Thu, 2009-01-01 03:12Jason Hiner, EIC
TechRepublic
January 2009
Hiner says he gets 50 pitches a day. This is one site where it's truly worth it to break through.
Natali Del Conte, CNET/CBS
Submitted by Sam Whitmore on Wed, 2008-07-16 03:12Natali Del Conte, Senior Editor
CNET TV / CBS The Early Show
CNET TV / CBS The Early Show
July 2008
Natali del Conte hit the big time this spring when CBS bought CNET Networks. A regular contributor to the CBS Early Show and guest commentator on Fox News, CNBC and many other TV outlets. Her showcase work is her daily videocast -- called Loaded -- for CNET TV. Natali is every bit a journalist and drives her own decision-making about what airs. Listen in to an influencer who, even with all her accomplishments, is only now just getting started.
CNET Under CBS
Submitted by Sam Whitmore on Sun, 2008-06-29 03:12By now you've heard that CBS bought CNET. Exactly what did CBS buy for its $1.8 billion?
Larry Magid, CBS Radio
Submitted by Sam Whitmore on Sun, 2008-01-13 03:12Larry Magid, broadcast journalist
CBS, freelance
January 2008
Wide and varied distribution Larry's words are available to 400 affiliates and 28 million listeners from CBS – though it’s “not the clipping power of the New York Times,” he says. The CBS Radio components are... Briefs - short clips -- 10 or 20 seconds -- for the CBS hourly news at the top of every hour and/or in the newscast. These are offered to affiliates.
