BusinessWeek
SWMS Tweet & SWMS Online on Facebook: 3/11 – 3/28
Submitted by Sam Whitmore on Mon, 2010-03-29 08:07Back from 2 months of travel, we have lots to catch up on. In case you missed the live feeds blow is the recap:
PLEASE NOTE SWMS TELECONFERENCE SCHEDULE CHANGE: Mar. 30: Deb Donston and Jason Brooks discuss the new eWeek labs community site. "Social media monitoring tools" now 5/17.
SWMS Editorial Teleconference: Peter Burrows, Bloomberg BusinessWeek
Submitted by Christy Whitmore on Tue, 2010-03-16 12:33
Surviving and thriving at Bloomberg's BusinessWeek is veteran reporter Peter Burrows.
Join us as Peter discusses the kinds of pieces he's aiming to write in 2010, whether they differ from those he wrote for McGraw-Hill, whether Bloomberg BusinessWeek's print priorities have changed with the addition of Bloomberg's journalists, and how tech PR pros can make Peter's job just a little bit easier.

SWMS Tech Edit Spotlight on contributed content
Submitted by Christy Whitmore on Tue, 2010-02-23 18:02Shrinking edit staffs have made contributed content more important than ever.

Which outlets publish it? More important, which ones say they do but are becoming overwhelmed with submissions, most of them unacceptable?
Be it a guest blog post or a more formal submission to MSM, there's an emerging art to contributed content. Learn today's tricks and get the visibility your clients expect.
SWMS Research and Insight: B to B Contributed Content Options
Submitted by Sam Whitmore on Mon, 2010-01-25 11:54SWMS Alert: BusinessWeek Layoffs
Submitted by Sam Whitmore on Thu, 2009-11-19 22:00Layoffs are coming down today at BusinessWeek and some of the names will shock you.
SWMS Research and Insight: Video opps for “Sales Training”
Submitted by Sam Whitmore on Tue, 2009-10-20 10:19Facebook extra: Bloomberg BusinessWeek -- No Big Deal
Submitted by Sam Whitmore on Wed, 2009-10-14 09:22SWMS Content Exclusive to Our Facebook Group
Tech Edit Spotlight: Tech Video - tools, tactics and tips
Submitted by Christy Whitmore on Mon, 2009-09-21 14:52
What exactly is "good" tech video? And could you sell that definition to your clients? This SWMS Tech Edit Spotlight will answer both questions. Trade and business media often don't understand their own intentions with their video efforts, making it difficult for PR pros to pitch ideas. Some edit outlets accept B-roll, but what kind and under what circumstances? And what must clients do to succeed in the video era? You'll be surprised at how easy it can be.
SWMS Coverage Analysis: TechCrunch50, Part 1
Submitted by Sam Whitmore on Wed, 2009-09-16 16:23SWMS Coverage Analysis: TechCrunch50, Part 1
Wednesday, September 16, 2009
How many media members will cover your event if you let 'em in free?