blogs

media type

Ben Worthen, WSJ

Ben Worthen, blogger and reporter
Wall Street Journal
February 2008
 
 
BizTech Blog
A "business-centric" tech blog focusing on financial reporting, and "not about tech products and services." Ben is primarily responsible for the direction of the blog, though all posts are edited twice and subject to normal WSJ reporting standards. Also, he says: "if any of you guys have feedback about what does and doesn't work, I'm open to that."

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SWMS Tech Edit Spotlight on TechCrunch

SWMS Tech Edit spotlight on TechCrunch
February 2008
 
• “Be careful what you wish for”
• The go-to for launch publicity
• Web 2.0 ONLY
• Trend pieces non-existent
• 24 hour news operation—pitch accordingly:
- Use editor@techcrunch.com
- Post pitches to the site form :http://www.techcrunch.com/submit-profile/

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Who's Done the Best Job of Covering MSFT-YHOO?

Who's done the best job covering Microsoft's offer to buy Yahoo? Having scrutinized coverage from more than a dozen outlets, we'd have to say that as of Sunday night, the hands-down winner was Silicon Alley Insider.

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Eve Batey, SF Chronicle

Eve Batey, Deputy Managing Ed., Online
San Francisco Chronicle
October 2007
 
Hired

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Peter Rojas, Engadget

Peter Rojas, EIC,
March 2007

 

Three crazy years

A long-time blogger, Peter recalls starting Engadget when the idea that "any web site could be profitable, was a crazy idea in the wake of the dot-com bust." The rest is history and Engadget is now a lean-and-mean operation at the top of the blog heap. "It's a pretty decent business," he says. "It's not MySpace or YouTube… we do all right, cover expenses and can pay writers more and more." Staffers include, Peter, Ryan Block and four other full-timers, supported by a team of freelance contributors.

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Engadget, Gizmodo Trump the WSJ, NY Times

The Wall Street Journal--New York Times rivalry has spilled into the consumer tech blogosphere, but their real enemy is not one another. It's specialists such as Engadget and Gizmodo, who in covering CES and Macworld showed more imagination, posted more items and inspired more reader feedback than the hallowed New York dailies.

 

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Mike Masnick, Techdirt

Mike Masnick, editor and founder

(a free service of Techdirt Corporate Intelligence)

July 2006

Techdirt has been around since before the word "blog" existed. Now it is home for 12 -- a mixture of writers, tech folks, sales and marketing

Private research

The core of Techdirt's business today is private research - customized, detailed corporate intelligence reports. Mike explains it this way: "insightful, opinionated posts on competitive areas including the tech market, and legal trends, up-to-date in a quick, insightful manner that lets them do their job and be more intelligent about what they do every day." They have three dozen clients, most Fortune 500. Among those willing to go on the record are Volkswagen and Verisign.

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