If you've got marketing automation clients and you're tired of pitching the same old jaded reporters, don't forget about VentureBeat. In recent weeks VB has committed big-time to marketing tech in the form of paid content (VB Insight), live events (GrowthBeat) and a new full-time marketing automation reporter, Barry Levine.
If you're 45 or older you probably remember Agenda, the multi-day symposium hosted by then-InfoWorld EIC (and now successful VC) Stewart Alsop. Agenda eventually folded, as did companion event DEMO, but IDG retained rights to both names.
Under what circumstances should PR converse with reporters on background, and NOT on the record? Tech edit veteran Larry Seltzer, now a busy freelancer, has noticed that PR routinely takes him off the record for even routine responses. He wonders why, and so do we.
Charlie Warzel never aspired to be a journalist. He began as a researcher before an unpaid college internship at NBC changed his life. Now here he is, tech editor at one of the hottest sites not just in tech media, but in all of media.
Fortune this month launched Data Sheet, a daily enterprise tech newsletter authored by freelancer Heather Clancy. Data Sheet's content is curated from around the web, not just from Fortune. It's the third in a growing family of Fortune's newsletters, joining Term Sheet and Broadsheet, which launched in July.
Now that we've revamped our web site, we're also revamping how we email our subscribers. Simply put, we're dispensing with email blasts. From now on we'll write personally to the email addresses you've given us, framing what's new specifically for you and your organization.
Even after 24 years in IT-related publishing, FierceMarkets enterprise IT group EIC Derek Slater still has a fresh eye and passion for what he does. "I'm not jaded," says the work-at-home exec who oversees six enterprise IT blogs.
Expect big improvements at VentureBeat in the wake of a $2.6 million funding round announced last week. Newly bankrolled: a VP-level hire to oversee VentureBeat events and another senior hire to build out VentureBeat Insight, the paid content operation briefly named "VB Intel" until a certain chip maker objected.
Now's the time to get to know Rebecca Borison. She graduated only 14 months ago from the University of Pennsylvania and now is a front-line tech reporter at Business Insider. She rewrites competitors' articles from time to time, but also uncovers stories of her own and does it well.