SWMS Targets: Ashley Vance, reporter, Bloomberg Businessweek
Submitted by Christy Whitmore on Fri, 2012-01-27 09:21
Media playback files now available:
SWMS Targets: Cory Johnson, co-host, Bloomberg West
Submitted by Christy Whitmore on Fri, 2012-01-20 09:52
Media playback files now available.
SWMSTweet: Ashlee Vance, Intel charade, Ars Technica and more...
Submitted by Christy Whitmore on Mon, 2012-01-16 22:00The latest from @SWMSTweet:
SWMS Targets: David Lidsky, story editor, Fast Company
Submitted by Christy Whitmore on Thu, 2012-01-12 16:39
Playback files now availble:
SWMS Analysis: CES coverage reviewed
Submitted by Sam Whitmore on Thu, 2012-01-12 16:35“I think there's a misconception that every January at this show, new, big innovations are going to arrive. In fact, a lot of the most innovative products... are not announced at CES, actually. They're increasingly announced at standalone events or smaller conferences. So to some extent, CES has lost whatever it may once have had as a reputation of a place for brand new things.” – Walt Mossberg on CES 2012
Each year we hear the bile about CES. The Atlantic’s Alexis Madrigal says that virtually all tablets pronounced “hot” at last year’s CES never amounted to anything. Fox News’s John Quain says CES 2012 is defined by who didn’t show up (Apple). As of this morning, 63 percent of 1,399 CNBC.com readers voted that CES is passé.
But the show is always packed, right? Can 100,000+ be wrong?
SWMS Targets: Chris Preimesberger, co-editor, eWeek
Submitted by Christy Whitmore on Thu, 2012-01-05 18:25
Playback files now available:
SWMS Trends: Three New Opps in 2012
Submitted by Sam Whitmore on Wed, 2012-01-04 11:40New year, new opportunity. But where exactly?
SWMS Targets: Laurianne McLaughlin, InformationWeek
Submitted by Christy Whitmore on Thu, 2011-12-29 17:36
InformationWeek editor in chief, Laurianne McLaughlin, takes us under the hood for 2012.
SWMS Targets: Klint Finley and Alex Williams, reporters, Silicon Angle
Submitted by Christy Whitmore on Tue, 2011-12-13 10:51 
Media playback files now available:
SWMS TrendSpot: Virtual Networking
Submitted by Sam Whitmore on Thu, 2011-12-08 12:32
Welcome to the first installment of SWMS TrendSpot, an analysis series exclusively for PR strategic thinkers and business planners. Our mission: spot disruptive tech trends today that tech media will chase tomorrow.
Time and again, farsighted tech PR agencies profit by spotting disruption. For example, agencies who in 2009 spotted location-based services and marketing won big accounts. More important, they won the chance to educate media brands quick to chase the trend. Today those agencies enjoy the respect of hard-to-reach journalists, who ask themselves,“What will that agency spot next?”
In our SWMS TrendSpot debut, we examine the birth of virtual networking. Two start-ups share the pole position: Nicira and Big Switch. Both are commercializing OpenFlow, the open source protocol that lets users shape virtual networks the way VMware allowed users to shape virtual servers. OpenFlow will empower users to buy low-cost, commodity hardware for their networking 
needs. This trend threatens Cisco, Juniper and any incumbent whose business model depends on premium pricing for switches and routers.
needs. This trend threatens Cisco, Juniper and any incumbent whose business model depends on premium pricing for switches and routers.Trade and business media will track this trend next year. Trades will chase it on behalf of buyers; business media will smell the blood on the marketplace floor.
Included: 3 tables of potential editorial targets, vetted by coverage focus and technical acumen
Read the full report:
